Chevrolet is an American carmaker and one of the most recognizable automotive brands in the world. Founded in 1911 by Louis Chevrolet and William C. Durant, the company first started producing cars in...
In 2014, Chevrolet launched a new TV spot to promote their latest model, the Silverado. Titled 'Quiet Cab', the ad showcased the new features of the pickup truck that made it quieter and more comfortable than ever before.
The ad opens up with a series of close-ups of the Silverado's new features, including the triple-sealed doors, hydraulic body mounts, and noise-cancelling technology. These features work together to make the Silverado's cabin quieter, even on rough terrain.
To emphasize this point, the ad shows a Silverado driving through a construction site, where it encounters loud noises from jackhammers and other equipment. But inside the cab, the driver and passengers are undisturbed, enjoying a smooth and quiet ride.
Throughout the ad, the focus remains on the Silverado's quiet and comfortable cabin, which is a major selling point for drivers who want a pickup truck that can handle tough conditions without sacrificing luxury and comfort.
The ad ends with a shot of the Silverado driving away, and the tagline "The all-new Silverado: from the family of the most dependable, longest-lasting full-size pickups on the road." The ad was well-received by audiences, who praised its sleek style, impressive features, and overall effectiveness in marketing the Silverado as a top contender in the competitive pickup truck market.
2014 Chevrolet Silverado TV commercial - Quiet Cab produced for Chevrolet was first shown on television on October 1, 2013.
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