Joe Burrow Joe Burrow and Joe Montana are teaming up once again. The Cincinnati Bengals quarterback and the NFL legend appeared in a Guinness ad this week to promote Guinness Zero, the brand's new non-alcoholic draft beer.

In this story: CINCINNATI - Bengals quarterback Joe Burrow is continuing his partnership with Guinness via a new commercial promoting the brand's zero-alcohol beer option. Check out Burrow and Pro Football Hall of Famer Joe Montana in the new commercial.

Did a series of commercials for clothing chain Mervyn's California. In one, Montana, in his PJ's, slips on a skateboard while outside getting the newspaper, flies through the air, and lands in a baby carriage with a pacifier in his mouth.

"Good things come to those who wait" is an advertising slogan used by Diageo in television, cinema, and print advertising campaigns promoting Guinness-brand draught stout in the United Kingdom.

NFL legend Joe Montana sits between two other men at a bar and grabs a pint of Guinness. One of the men asks Joe what Guinness tastes like, leaving Joe shocked.

actor Jonathan Goldsmith In real life, the iconic beer pitchman was played by actor Jonathan Goldsmith. While he has had a prolific acting career, with roles on everything from Days of Our Lives to Dallas, he is probably best remembered for this beer campaign.

actor Jonathan Goldsmith In real life, the iconic beer pitchman was played by actor Jonathan Goldsmith.

Joe Montana, selected by the San Francisco 49ers in the third round of the 1979 National Football League Draft, had a stellar career with the 49ers and Kansas City Chiefs.

Sort Of. The Bengals legend links with the all-time great in a clever ad for Guinness' new non-alcoholic beer. Joe Burrow stars in the new ad for Guinness 0.

Joe Burrow, Joe Montana star in new Guinness ad for non-alcoholic beer.

' The design stems from the15th Century "Brian Boru" harp, a symbol that reflects Irish culture and arts. But it was Guinness that staked a claim on the harp first.

Arthur Guinness was just 34 when he signed the iconic 9,000-year Guinness lease, on a then-disused brewery site on 31 December 1759 for an annual rent of £45. It was here on this four-acre site where Arthur would hone his craft and build the global brand that Guinness is today.