The text “No One Grows Ketchup like Heinz” uses text to communicate the concept that Heinz delivers fresh ketchup. It shows Heinz grows the tomatoes, which are used to create the ketchup.

Heinz's recipe also included a greater concentration of vinegar, which increased the acidity, making it more sour than its competitors. He also doubled the sugar, hitting the tongue's sweet spot. Since all ketchup starts with tomatoes and salt, its base is already salty and bitter.

The company was founded some 125 years ago by Henry John Heinz, the son of a German immigrant. It has been selling ketchup since 1876. Legend has it that Henry John Heinz invented ketchup by adapting a Chinese recipe for so-called Cat Sup, a thick sauce made from tomatoes, special seasoning and starch.

The target audiences were the core purchasers of Heinz, female shoppers aged 25-55. The task was to influence perception and brand awareness for all ketchup users. Therefore our reach went beyond the main shopper and intended to influence other family members who may influence brand choice.

1869 - 1957 Designed with a bold red inscription set against a crisp white background, the original Heinz logo was an emblem that conveyed strength, purity, and quality. The logo's capitalized letters were executed in a custom rounded sans-serif typeface, creating a pleasant and distinctive visual harmony.

(ketʃʌp ) regional note: in AM, also use catsup. uncountable noun. Ketchup is a thick, cold sauce, usually made from tomatoes, that is sold in bottles.

As the century progressed, tomato ketchup began its ascent in popularity in the United States. Ketchup was popular long before fresh tomatoes were. People were less hesitant to eat tomatoes as part of a highly processed product that had been cooked and infused with vinegar and spices.

This statistic shows the brands of catsup / ketchup used most often in the United States in 2020. The data has been calculated by Statista based on the U.S. Census data and Simmons National Consumer Survey (NHCS). According to this statistic, 197.92 million Americans used Heinz in 2020.

Ketchup comes from the Hokkien Chinese word, kê-tsiap, the name of a sauce derived from fermented fish. It is believed that traders brought fish sauce from Vietnam to southeastern China. The British likely encountered ketchup in Southeast Asia, returned home, and tried to replicate the fermented dark sauce.

Ketchup may have entered the English language from the Malay word kicap (pronounced [kitʃap], sometimes spelled kecap or ketjap). Originally meaning 'soy sauce', the word itself derives from the Chinese terms. In Indonesian cuisine, which is similar to Malay, the term kecap refers to fermented savory sauces.

As the century progressed, tomato ketchup began its ascent in popularity in the United States. Ketchup was popular long before fresh tomatoes were. People were less hesitant to eat tomatoes as part of a highly processed product that had been cooked and infused with vinegar and spices.

Wal-Mart Stores Inc., our largest customer, represented approximately 20% of our net sales.