Find out all about your favorite commercial!

Advertisers

Advertisers of the Powerade TV Spot, 'Rose From Concrete' Featuring Derrick Rose

Powerade TV commercial - Rose From Concrete
Powerade

Powerade is a brand of sports drink owned by The Coca-Cola Company. It was introduced in 1988 and is available in over 80 countries worldwide. Powerade is marketed as a sports drink that helps athlete...

What the Powerade TV commercial - Rose From Concrete is about.

Powerade TV commercial - Rose From Concrete

The Powerade TV Spot, 'Rose From Concrete' is a powerful and inspiring commercial featuring NBA superstar, Derrick Rose. The commercial showcases a young Derrick Rose growing up in the rough streets of Chicago and rising above his challenging circumstances to become one of the biggest basketball players in the world.

The commercial begins with a narration explaining how the city of Chicago is built on a strong foundation, but the concrete that makes up the city cannot break the spirit of the people who live there. We see a young Derrick Rose playing basketball on an outdoor court, surrounded by his neighborhood friends. The narration continues, highlighting the challenges faced by people in Chicago, including gang violence, drugs, and poverty.

As we see clips of Rose playing basketball at different stages of his life, the narration speaks directly to him, telling him that he rose from the concrete that tried to break him down. The spirit of Chicago, embodied by Derrick Rose, is strong and resilient, and it's this spirit that the commercial celebrates.

The commercial features a powerful message of determination and hope. It shows that no matter how difficult your circumstances may be, you have the inner strength to rise above them and achieve your goals. Powerade is presented as the fuel that helps athletes like Derrick Rose persevere and succeed, even in the face of adversity.

In the end, we see a grown-up Derrick Rose making his way onto the basketball court for a game, a testament to his resilience and the perseverance of the human spirit. The commercial is a stirring tribute not just to Derrick Rose, but to anyone who has faced insurmountable odds and has come out the other side, stronger and more determined than ever before.

Powerade TV commercial - Rose From Concrete produced for Powerade was first shown on television on February 28, 2015.

Videos

Watch Powerade TV Commercial, 'Rose From Concrete'

We analyzed TV commercials placed on popular platforms and found the most relevant videos for you:

Actors

Actors who starred in Powerade TV Spot, 'Rose From Concrete' Featuring Derrick Rose

Derrick Rose photo
Tupac Shakur photo
Agenices

Agenices of the Powerade TV Spot, 'Rose From Concrete' Featuring Derrick Rose

Powerade TV commercial - Rose From Concrete
Smuggler

Smuggler is a renowned production company that specializes in creating advertising commercials, music videos, and feature films. The company was founded in 2001 by Patrick Milling-Smith and Brian Carm...

Powerade TV commercial - Rose From Concrete
Universal McCann (UM)

Universal McCann (UM) is a global media agency that provides marketing and advertising services to help clients future-proof their businesses. The company was founded in 1999 and has its headquarters...

Powerade TV commercial - Rose From Concrete
Wieden+Kennedy

Wieden+Kennedy is a globally renowned creative advertising agency with its headquarters in Portland, Oregon. The company was founded in 1982 by two individuals by the name Dan Wieden and David Kennedy...

Products

Products Advertised

Powerade ION4 Mountain Berry Blast
TV commercials

Similar commercials

2016 South Beach Wine & Food Festival TV Spot, 'Miami Is the Place to Be'
Rachael Ray Nutrish TV Spot, Mind, Body, Energy'
Rachael Ray Nutrish Cat Treats TV Spot, 'Animal Audience'
2015 South Beach Wine & Food Festival TV Spot, 'Culinary Stars'
Apple Watch TV Spot, 'Swap' Featuring Jon Batiste
Little Caesars $5 HOT-N-READY Large Classic Pizza TV Spot, 'Nothing in Life Is Certain'
Guinness Draught Stout TV Spot, 'Good Things Come to Those Who Wait' Featuring Joe Montana
Guinness Nitro Cold Brew Coffee TV Spot, 'Say Hello'
Stand Up 2 Cancer TV Commercial Featuring Rashida Jones and Quincy Jones
Jim Beam TV Spot, 'How You See It' Featuring Mila Kunis
Amazon Echo TV Spot, 'Summer Vibes Playlist' Song by Donna Summer
Sleep Number TV Spot, 'The Bed That Moves You'