Corona Réfresca is a Mexican company that specializes in producing and distributing alcoholic beverages. They offer a line of refreshing, ready-to-drink beverages that are perfect for enjoying on a ho...
Corona Réfresca's latest TV spot, 'Reina,' is a heart-warming and inspiring commercial that perfectly captures the beauty and spirit of Mexico. The advertisement features a young girl, who after accidentally spilling a bottle of Corona Réfresca, embarks on a whimsical journey that celebrates the country's vibrant culture, traditions, and people.
As the little girl wanders through the colorful streets of Mexico, she encounters various lively characters, such as musicians playing traditional instruments, street vendors selling authentic Mexican treats, and even a group of dancers joyfully performing in front of a graffiti-covered wall. The ad's uplifting background music further adds to the cheerful ambiance, making you want to sing, dance and join in the celebration.
The climax of the 'Reina' commercial comes when the young girl reaches her destination - a huge open-air market bustling with activity, energy, and life. Here she meets a wise old woman, who affectionately calls her 'Reina' (meaning 'Queen' in Spanish) and gives her a crown made of flowers. With her crown on her head, the girl looks out over the market with newfound confidence and pride. The message is clear; you too can be the queen of your own life and embody the joy and vitality of Mexico, no matter who you are or where you're from.
Ultimately, Corona Réfresca's 'Reina' TV spot effectively captures the essence and identity of Mexico while promoting the brand's refreshing and fruity beverage. It's a feel-good commercial that celebrates the unity and spirit of the Mexican people, leaving you feeling uplifted and inspired.
Corona Réfresca TV commercial - Reina produced for Corona Réfresca was first shown on television on April 25, 2022.
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