What the GEICO Super Bowl 2015 TV commercial - Push It: Its What You Do Ft. Salt-N-Pepa is about.

In the 2015 Super Bowl, GEICO's television commercial titled "Push It: It's What You Do" became a sensation and a popular water cooler conversation topic the next day. The ad featured the iconic female rap group Salt-N-Pepa, who were known for their 1987 hit song "Push It." The commercial featured an insurance salesman politely asking Salt-N-Pepa to stop performing their famous hit during a photo shoot. However, they ignored him and went on to perform the classic song, and several people on the set and the salesman couldn't resist joining in the dance.

The GEICO ad perfectly captures the essence of the company's message that it's normal to save big by switching to GEICO by highlighting the idea that pushing boundaries is just something you do. The spot's humor, musical nostalgia, and catchiness made it memorable, and the commercial became a favorite among Super Bowl commercials that year.

The commercial's success was due to a combination of factors. The presence of Salt-N-Pepa as performers ensured instant recognition and recall value with the audience, and the humorous storyline drew viewers in. Additionally, the hook of the famous song "Push It" and the dance used in the ad made the commercial fun and nostalgic.

In summation, GEICO's Super Bowl 2015 commercial featuring Salt-N-Pepa's iconic song "Push It" was a memorable, engaging, and successful commercial. The ad tapped into nostalgia and humor while also cleverly reminding viewers that GEICO is the perfect insurance partner for those who push boundaries.

GEICO Super Bowl 2015 TV commercial - Push It: Its What You Do Ft. Salt-N-Pepa produced for GEICO was first shown on television on January 31, 2015.