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Advertisers of the GEICO Super Bowl 2015 TV Spot, 'Push It: It's What You Do' Ft. Salt-N-Pepa

GEICO Super Bowl 2015 TV commercial - Push It: Its What You Do Ft. Salt-N-Pepa
GEICO

What is GEICO?GEICO (Government Employees Insurance Company) is an American auto insurance company headquartered in Chevy Chase, Maryland. It was founded in 1936 by Leo Goodwin Sr. and his wife Lillia...

What the GEICO Super Bowl 2015 TV commercial - Push It: Its What You Do Ft. Salt-N-Pepa is about.

GEICO Super Bowl 2015 TV commercial - Push It: Its What You Do Ft. Salt-N-Pepa

In the 2015 Super Bowl, GEICO's television commercial titled "Push It: It's What You Do" became a sensation and a popular water cooler conversation topic the next day. The ad featured the iconic female rap group Salt-N-Pepa, who were known for their 1987 hit song "Push It." The commercial featured an insurance salesman politely asking Salt-N-Pepa to stop performing their famous hit during a photo shoot. However, they ignored him and went on to perform the classic song, and several people on the set and the salesman couldn't resist joining in the dance.

The GEICO ad perfectly captures the essence of the company's message that it's normal to save big by switching to GEICO by highlighting the idea that pushing boundaries is just something you do. The spot's humor, musical nostalgia, and catchiness made it memorable, and the commercial became a favorite among Super Bowl commercials that year.

The commercial's success was due to a combination of factors. The presence of Salt-N-Pepa as performers ensured instant recognition and recall value with the audience, and the humorous storyline drew viewers in. Additionally, the hook of the famous song "Push It" and the dance used in the ad made the commercial fun and nostalgic.

In summation, GEICO's Super Bowl 2015 commercial featuring Salt-N-Pepa's iconic song "Push It" was a memorable, engaging, and successful commercial. The ad tapped into nostalgia and humor while also cleverly reminding viewers that GEICO is the perfect insurance partner for those who push boundaries.

GEICO Super Bowl 2015 TV commercial - Push It: Its What You Do Ft. Salt-N-Pepa produced for GEICO was first shown on television on January 31, 2015.

Song from commercial GEICO Super Bowl 2015 TV Spot, 'Push It: It's What You Do' Ft. Salt-N-Pepa

Introduction"Push It" is a song by the American hip hop group Salt-N-Pepa. It was released as a single in 1987 and became one of their most famous and successful songs.

Meaning and LyricsWhile often mistaken as a song about sex ), Salt-N-Pepa insists that "Push It" is about dancing and pushing it on the dance floor. The lyrics are largely an afterthought, just there to support the beat and add a lascivious flavor. The song was perfect for club play , where lyrics mattered less than the beat.

Release and Success"Push It" was originally released as the B-side of Salt-N-Pepa's "Tramp" single in 1987, but it became so popular that it was eventually released as its own single. The song was a massive success, reaching number 19 on the US Billboard Hot 100 and number 2 on the US Hot R&B/Hip-Hop Songs chart.

Legacy and Impact"Push It" remains one of Salt-N-Pepa's most famous and beloved songs, and it is widely regarded as a classic of the hip hop genre. The song's catchy beat and memorable lyrics have made it a popular choice for movies, TV shows, and commercials, and it continues to be a staple of dance floors and radio stations around the world.

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Actors

Actors who starred in GEICO Super Bowl 2015 TV Spot, 'Push It: It's What You Do' Ft. Salt-N-Pepa

Mike McCafferty photo
Sergio Cilli photo
Agenices

Agenices of the GEICO Super Bowl 2015 TV Spot, 'Push It: It's What You Do' Ft. Salt-N-Pepa

GEICO Super Bowl 2015 TV commercial - Push It: Its What You Do Ft. Salt-N-Pepa
Mediabrands

Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE : IPG). With a mission to create better flow between brands , consumers, and content, Mediabrands is the global lea...

GEICO Super Bowl 2015 TV commercial - Push It: Its What You Do Ft. Salt-N-Pepa
The Martin Agency

The Martin Agency is a full-service advertising agency based in Richmond, Virginia, United States. The company was founded in 1965 by David Martin and has since grown to become one of the leading adve...

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