Pure Michigan is as an advertising campaign by the state of Michigan to market the state of Michigan as a travel and tourism destination. It was launched in 2008 featuring the voice of actor and comedian Tim Allen, using the title song from The Cider House Rules as the background music in television commercials.

Jessica Care Moore Detroit's Jessica Care Moore is the new voice of the popular Pure Michigan tourism campaign.

McCann Erickson advertising In 2006 the “Pure Michigan” phrase was created by the McCann Erickson advertising agency for Travel Michigan, and an advertising campaign was launched regionally.

Keep It Fresh The 'Keep It Fresh' campaign marks Pure Michigan's return to national TV during the summer timeframe, with spots and custom executions running across Discovery, Food Network, HGTV and Magnolia Network.

McCann Erickson advertising In 2006 the “Pure Michigan” phrase was created by the McCann Erickson advertising agency for Travel Michigan, and an advertising campaign was launched regionally.

poet Jessica Care Moore We all know the iconic "Pure Michigan" campaign voiced by Tim Allen. Now his voice is joined by someone else, and the script is from the heart. Detroit poet Jessica Care Moore is the new voice, and her original writing is the script describing the most beautiful places across the state.

Name Origin: Derived from the Indian word Michigama, meaning great or large lake.

“The Pure Michigan advertising campaign has been an integral component to the success of the tourism industry in the State since its debut in 2006.

Name Origin: Derived from the Indian word Michigama, meaning great or large lake. Capital: Lansing, since 1847; prior to that, Detroit. The Michigan State Capitol in Lansing opened Jan.

What is Michigan Known For?

• Famous places: Detroit, Dearborn, and Ann Arbor.
• Famous people: Tim Allen, Madonna, and Henry Ford.
• Famous food: Superman ice cream, Mackinac Island fudge, and Vernors.
• History and traditions: Automobile industry, going “Up North,” and “Painting the Rock”

Pure Michigan Executives FAQs The CEO of Pure Michigan is Cecd Quentin Messer.

What is Michigan Known For?

• Famous places: Detroit, Dearborn, and Ann Arbor.
• Famous people: Tim Allen, Madonna, and Henry Ford.
• Famous food: Superman ice cream, Mackinac Island fudge, and Vernors.
• History and traditions: Automobile industry, going “Up North,” and “Painting the Rock”