poet Jessica Care Moore Detroit poet Jessica Care Moore is the new voice, and her original writing is the script describing the most beautiful places across the state.

Pure Michigan is as an advertising campaign by the state of Michigan to market the state of Michigan as a travel and tourism destination. It was launched in 2008 featuring the voice of actor and comedian Tim Allen, using the title song from The Cider House Rules as the background music in television commercials.

poet Jessica Care Moore Another new thing you might notice in these ads is a new voice. Detroit-area voice performer and poet Jessica Care Moore is narrating these commercials alongside Tim Allen.

Jessica Care Moore Detroit's Jessica Care Moore is the new voice of the popular Pure Michigan tourism campaign.

You know Madonna, Eminem, Bob Seger, Kid Rock, Ted Nugent, Alice Cooper and many of the Motown greats are from this state, but it may surprise you to learn some other big musicians were born here.

Michigan first used a slogan on its license plates in 1954 with “Water Wonderland.” This was used until 1965, when “Water-Winter Wonderland” replaced it. Other slogans on license plates included “Great Lake State,” which ran from 1968 to 1975. A U.S. bicentennial plate without a slogan was offered from 1976-1978.

In 2006 the “Pure Michigan” phrase was created by the McCann Erickson advertising agency for Travel Michigan, and an advertising campaign was launched regionally.

The Michigan DNR has awarded the 2023 Pure Michigan Hunt Winners. The winners had to purchase applications that go to helping enhance Michigan's wildlife habitats. Richard Austin and Nathan Whitmore from southwest Michigan were the winners this year.

Actor and comedian Tim Allen was born Timothy Alan Dick in Denver, Colorado on June 13, 1953. His father died in a car accident when he was just eleven. Allen's mother re-married and moved Tim and his five siblings to join her husband and his three children in Birmingham, Michigan.

Pure Michigan Executives FAQs The CEO of Pure Michigan is Cecd Quentin Messer.

Brayden Lape GRASS LAKE - As a small-town teenager focused on high school classes and sports, Brayden Lape didn't see it coming: an exhilarating turning point that became a milestone event in his young life.

Michigan's Grace West comes in second on 'The Voice' as Gina Miles is declared winner. Metro Detroiter Grace West may not have taken the top spot on NBC's “The Voice,” but she ended the season seeming like a potential country music star.