Duluth Trading Company: Reinventing WorkwearPicture this: You're in the heart of Minnesota, surrounded by picturesque landscapes and the whimsical beauty of nature. In this quaint little city called D...
The Duluth Trading TV spot, 'Defend Your Back End,' is a humorous yet informative commercial that aims to promote the brand's high-quality men's underwear. The ad features a group of construction workers who are busy at work when suddenly one of them yells out in pain, clutching his backside. The other workers look on sympathetically, knowing that they've been there before.
It is then that the narrator steps in and explains how Duluth Trading's underwear is specifically designed to prevent situations like this. The ad goes on to showcase the features of the brand's Men's Buck Naked Underwear, including its breathable fabric, "stay-put" waistband, and anti-odor technology. The commercial ends with the workers happily returning to their jobs, feeling confident in their choice of underwear.
Duluth Trading's 'Defend Your Back End' TV spot is successful in conveying both the practical benefits of their product and entertaining viewers with its humorous approach. It's a clever way to market a product that's often overlooked. The commercial also effectively targets those who work in labor-intensive industries by demonstrating how Duluth Trading's underwear can improve their comfort and safety on the job. Overall, the commercial is an excellent example of how advertising can be both informative and enjoyable to watch.
Duluth Trading TV commercial - Defend Your Back End produced for Duluth Trading Company was first shown on television on November 17, 2013.
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