The “BB” typically stands for beauty balm, and the benefits can include anything from hydration to color correcting to shine control. Think of BB cream like an upgraded version of tinted moisturizer - it's awesome for those days when you don't want to wear a ton of makeup but would still like lightweight coverage.

The world's leading beauty brand was the first brand in the world to underline the value of self-worth, a strong message that is deepened today with 'Lessons of Worth'. These lessons are a series of powerful testimonials by some of L'Oreal Paris' spokespeople who share what the iconic tagline means to them.

L'Oreal Paris Superior Preference TV Spot, 'Luminous' Featuring Kate Winslet.

Promises to neutralize redness, correct skin color evenness, hydrate skin, and perfect skin. Also claims to be non-comodogenic and will not clog pores.

BB creams are safe to use on a regular, daily basis, but as one of the most versatile skin care products on the market, they're especially useful when you don't have time to apply, a moisturiser, primer and foundation: Just throw on a bit of BB cream (preferably one with SPF) and you're ready to conquer the day!

BB cream is lightweight, so it's a good choice for oily skin types that want coverage without that heavy or uncomfortable feeling that some products can give.

When a young New York copywriter, Ilon Specht, first created the phrase it ran as 'Because I'm Worth It', and was intended to reflect the women's rights movement of the period.

Because You're Worth It Because You're Worth It.

With 350 million followers on social media, Jenner will embody the brand's values. Kendall Jenner. Global beauty company L'Oréal Paris has welcomed Kendall Jenner as its new global ambassador. The model and reality TV star reportedly signed an $11 million deal to represent the French beauty brand, according to The Sun.

Kendall is a powerful, successful, and talented young woman who continues to captivate audiences around her. A constant figure in the fashion industry, an entrepreneur, and a media icon, Kendall Jenner has become a role model for her generation.

CC cream is a great choice for those with acne-prone skin, since you can choose a color formula that will cancel out the look of your blemishes or acne scars. Try to look for one that's non-comedogenic so that you don't clog your pores and further exacerbate your breakouts.

BB cream is a hydrating makeup that's ideal for dry skin. It's like a tinted moisturizer, but with added skin care properties like brighteners and mineral SPF. Meanwhile, CC cream has more coverage than BB cream. It's also lighter and more matte, so it's best for oily and acne-prone skin.