What the Prolia TV commercial - Make or Break Moments: Running is about.
Prolia, the osteoporosis drug, recently released a new television commercial called "Make or Break Moments: Running." The ad features a female runner, who struggles with osteoporosis that puts her at higher risk of fractures when running.
The commercial begins with the runner lacing up her sneakers and heading out onto a grassy trail. As she runs, the camera zooms in on her knees, highlighting the impact of each step. The voiceover informs viewers that osteoporosis can weaken bones, making them more susceptible to fractures.
The runner then stops in her tracks, wincing in pain and grabbing her knee. The ad suggests that this is a "break" moment for the runner – the moment when her dream of running might be shattered by a fracture.
But Prolia offers hope. The commercial goes on to explain how Prolia can significantly reduce the risk of fractures in postmenopausal women with osteoporosis. By taking Prolia, the runner can continue to pursue her passion of running without fear of breaking a bone.
The ad concludes with an uplifting message of empowerment: "For every woman who's made a break moment a make moment, there's Prolia."
Overall, the "Make or Break Moments: Running" commercial effectively uses visuals and storytelling to convey a message of hope and empowerment to women struggling with osteoporosis. By highlighting the risks and consequences of the disease, the ad creates an emotional connection with viewers and positions Prolia as a solution to their struggles.
Prolia TV commercial - Make or Break Moments: Running produced for
Prolia
was first shown on television on November 23, 2020.
Frequently Asked Questions about prolia tv spot, 'make or break moments: running'
Prolia® injection is a brand of denosumab, which treats osteoporosis. Osteoporosis is a condition that weakens your bones, making them more susceptible to fractures. Xgeva® is another brand of denosumab that treats high calcium levels caused by cancer and prevents bone breaks.
Prolia can treat osteoporosis and bone loss only for as long as you keep having treatment. Please talk to your doctor before you consider stopping treatment. If you miss a dose, it should be administered as soon as possible. From then on, it should be scheduled every 6 months from the date of the last injection.
How long can I stay on Prolia for? For Prolia to work well at reducing fractures it needs to be taken long term and in one phase 2 clinical trial it has been used safely for up to 8 years with substantial increase in bone density, although most clinical trials are for 3 or 4 years.
Prolia can treat osteoporosis and bone loss only for as long as you keep having treatment. Please talk to your doctor before you consider stopping treatment. If you miss a dose, it should be administered as soon as possible. From then on, it should be scheduled every 6 months from the date of the last injection.
Even if you stop using Prolia after just one shot, or you skip one dose of Prolia, your risk of fracture may be increased. This includes the risk of spinal fractures. And if you've already had a fracture in your spine, your risk of having more than one broken bone in your spine is also increased.
It is important that you should NOT stop Prolia without discussing this with your healthcare professional. Stopping Prolia can cause an increase in the number of multiple vertebral fractures often within a year of stopping.
If Prolia's working to improve your condition, you may receive it long term. There isn't a set number of years for Prolia treatment. Your doctor will discuss with you the long-term benefits of Prolia and how long you should continue treatment.
The recommended doses of denosumab are at 6-month intervals. Patients who delayed a dose by more than 16 weeks were nearly four times more likely to suffer vertebral fractures, compared with those who received on-time injections, according to the study, which was published in Annals of Internal Medicine.
The recommended dose of Prolia is 60 mg administered as a single subcutaneous injection once every 6 months. Administer Prolia via subcutaneous injection in the upper arm, the upper thigh, or the abdomen.
Once started, Prolia should not be discontinued. The reason: a sudden stop in usage of Prolia (without a proper termination plan) can have significant irreversible side effects. These irreversible side effects include multiple vertebral fractures and a reduction of your bone mineral density. Dr.
After your treatment with Prolia® is stopped, or if you skip or delay taking a dose, your risk for breaking bones, including bones in your spine, is increased. Your risk for having more than 1 broken bone in your spine is increased if you have already had a broken bone in your spine.
After your treatment with Prolia® is stopped, or if you skip or delay taking a dose, your risk for breaking bones, including bones in your spine, is increased.