What the MVMT TV commercial - Only a Fraction is about.

MVMT is a company that produces high-quality watches and sunglasses for people who want to look stylish while also enjoying precision timekeeping. The company has recently launched a new TV spot called "Only a Fraction" that showcases its products in a fresh and exciting way.

The imagery in the MVMT TV spot is striking and memorable. The ad begins with an extreme close-up of a watch face and slowly zooms out to reveal the wearer's hand. The camera then moves up and down, showing the beautiful design of the watch as well as the person's forearm and clothing. The pace of the editing is deliberate but also fast-paced, creating an impression of energy and excitement.

As the music builds, we see the wearer of the watch performing various activities, from catching a basketball to riding a bike. The message here is clear: the MVMT watch is not just a timekeeping device, it's a symbol of a vibrant lifestyle. The person who wears this watch is active, adventurous, and always on the go.

One of the most effective parts of the ad is the use of text overlays. Throughout the spot, we see phrases like "Savor every minute" and "Make your moments count" flashing across the screen. These phrases capture the essence of what the MVMT brand represents: a commitment to living life to the fullest and making every moment count.

In conclusion, the MVMT TV spot "Only a Fraction" is a powerful and effective piece of advertising. It showcases the beauty and quality of MVMT watches, while also conveying a sense of energy and excitement that will appeal to anyone who values an active and adventurous lifestyle. If you're looking for a watch that's not just a timepiece but also a statement about who you are, you should definitely check out MVMT watches today.

MVMT TV commercial - Only a Fraction produced for MVMT was first shown on television on December 4, 2017.