What the GEICO TV commercial - Aunt Infestation is about.
In the GEICO TV spot, Aunt Infestation, a family has found themselves dealing with an unusual problem. Their home has become infested with ants. But not just any ants – these are the aunts of one of the family members.
As the family frantically tries to deal with the ant invasion, a GEICO representative appears to offer them help. She explains that GEICO can not only help with car insurance but also with various other types of insurance, including homeowners insurance.
The ad takes a humorous approach to a frustrating and relatable situation. It pokes fun at the idea of having an infestation of aunts, subverting viewers' expectations and creating a memorable and entertaining commercial.
Overall, the GEICO TV spot, Aunt Infestation, effectively showcases the company's services while also providing a lighthearted and amusing break from traditional insurance advertisements.
GEICO TV commercial - Aunt Infestation produced for
GEICO
was first shown on television on November 30, 2022.
Frequently Asked Questions about geico tv spot, 'aunt infestation'
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Geico's success as an insurance company has come from offering consumers independence and low prices, as well as rolling out effective advertising campaigns that highlight savings. Chief among the forces behind Geico's success is the insurer's innovative and user-friendly initiatives.
Low Rates And Great Discounts
GEICO's cheap car insurance rates and discounts could save you 15% or more. These are just a few of our car insurance discounts: Multi-car discount.
GEICO was established by Leo and Lillian Goodwin in 1936. It was initially called the Government Employees Insurance Company, which reflected its target audience of federal employees and certain groups of active military officers.
To provide affordable and dependable direct auto insurance to drivers across the United States, while also representing our customers in their time of need following an accident.
Government Employees Insurance Company. Puzzled, are you? Well, the name goes back to the beginnings of the company. Founder Leo Goodwin first targeted a customer base of U.S. government employees and military personnel.
To provide affordable and dependable direct auto insurance to drivers across the United States, while also representing our customers in their time of need following an accident.
Geico's success as an insurance company has come from offering consumers independence and low prices, as well as rolling out effective advertising campaigns that highlight savings. Chief among the forces behind Geico's success is the insurer's innovative and user-friendly initiatives.
Leo and Lillian Goodwin: American Dreamers
In 1936, he put that plan into action, establishing the Government Employees Insurance Company - the company known and loved today as GEICO. Few people realize that GEICO was initially targeted to federal employees and certain categories of enlisted military officers.
Geico's famous slogan, "Fifteen minutes could save you 15% or more on car insurance," said by its gecko mascot, is now a part of American culture. In 2020, it announced a switch to a new slogan: "GEICO: Real service, real savings."
Government Employees Insurance Company
What does GEICO stand for? Government Employees Insurance Company. Puzzled, are you? Well, the name goes back to the beginnings of the company. Founder Leo Goodwin first targeted a customer base of U.S. government employees and military personnel.
The Gecko was thought up because Geico was often pronounced as gecko. The icon of advertising started selling insurance in 1999 and was inducted to the Madison Avenue Walk of Fame six years later, in 2005. Since then, he has become one of the most well-known advertising icons because of his relatability.