New Balance is an American-based company that specializes in the production of athletic and lifestyle footwear, as well as apparel and accessories. Founded in 1906 as the New Balance Arch Company, it...
The New Balance TV spot, 'We Got Now,' is an enthralling ad that features the Liverpool forward Sadio Mane. The ad showcases his incredible journey from Senegal to the Premier League, as well as his inspiring rise to becoming a global sports superstar.
The TV spot features a fitting soundtrack, 'Do You Remember (12" Version)' by Washington D.C. based funk and soul group Experience Unlimited. The song choice is the perfect complement to Sadio Mane's story, which is one of resilience, hard work, and determination.
The ad begins with an aerial view of Senegal, where Sadio started his journey. The scene then transitions into a shot of Sadio standing on a pier overlooking Senegal's brilliant sunrise. The scene then shifts to Liverpool's Anfield Stadium, where he now plays and wins big games. The visual effects used in the ad to show the passage of time and the evolution of Sadio's career are quite impressive.
Throughout the ad, Sadio's voice narrates the story of his journey and the sacrifices he's made to get where he is today.
The ad also highlights the New Balance football equipment worn by Sadio Mane and how it has helped him elevate his game to the next level.
Overall, the ad is inspirational and uplifting, leaving a lasting impression on viewers. It serves as a reminder that hard work and dedication can take you far, and that we all have the potential to achieve greatness with the right mindset and support.
New Balance TV commercial - We Got Now produced for New Balance was first shown on television on November 21, 2022.
Overview"Hey You" is a song by the Washington D.C. based go-go band Experience Unlimited (E.U.). The song was released as part of their debut studio album "Free Yourself" in 1977 ). It gained renewed popularity in recent years after being featured in a New Balance commercial in 2022.
Background"Hey You" was written and performed by E.U. The band was formed in 1975 and is known for pioneering the go-go music genre, which combines funk, rhythm and blues, and early hip-hop. "Free Yourself" was their first album, released in 1977, and "Hey You" was one of the tracks on it.
Commercial Success"Hey You" gained widespread popularity after being featured in a New Balance commercial in 2022. The commercial was part of the company's campaign for the England 2022 World Cup and featured several famous soccer players, including Raheem Sterling. The song's catchy beat and upbeat lyrics made it a popular choice for the commercial, and it helped to introduce a new generation of listeners to E.U.'s music.
Legacy"Hey You" remains one of E.U.'s most popular songs and is often cited as a classic example of the go-go music genre. The band went on to release several more albums over the years, including "Future Funk" in 1982, and they continue to perform to this day. The song has also been featured in several other films, TV shows, and commercials over the years, cementing its place as a beloved classic.
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