Foot Locker is a well-known American sportswear retailer that primarily operates in malls, selling athletic footwear and apparel. The company was founded in 1974, and by 1988 Foot Locker had expanded...
In the Foot Locker Super Bowl 2013 TV spot titled 'Mirror,' basketball player Kris Humphries takes on a lighthearted and self-aware approach as he addresses his own public image. The ad begins with Humphries staring into a mirror, seemingly deep in thought. As he starts to speak, it becomes clear that he is reflecting on his reputation and the misconceptions that surround him.
Humphries starts by acknowledging the negative media attention and the perception that many people have of him. He humorously admits that he knows what it's like to be disliked, referring to his highly publicized marriage and subsequent divorce. However, rather than dwelling on the negativity, he cleverly uses the ad as an opportunity to laugh at himself and showcase his own self-awareness.
As the camera pans out, we see Humphries surrounded by a room full of Foot Locker merchandise. He continues to reflect on his experience, accepting the fact that people have formed judgments without truly knowing him. He acknowledges the irony of being labeled as someone who is "unlikable" while standing amidst a crowd of fans who are eager to meet him.
The ad takes a humorous turn when a young fan approaches Humphries and asks if it's true that some people don't like him. With a mischievous grin, Humphries responds by revealing a secret - there must be two sides to every mirror. At this moment, another version of Kris Humphries steps out from behind the mirror, completely opposite in personality and demeanor. The mirror image Kris Humphries is decked out in a Foot Locker employee uniform and passionately defends the basketball player, highlighting his achievements and charitable efforts.
The commercial concludes with a playful twist as the young fan's perception of Humphries is left in awe. As the camera pans back in, we see the real Kris Humphries and his mirror image sharing a friendly moment, exemplifying the good-natured humor of the ad.
Foot Locker's 'Mirror' commercial featuring Kris Humphries perfectly captures the spirit of self-awareness and the ability to laugh at oneself. It cleverly addresses the misconceptions surrounding the basketball player while showcasing the brand's commitment to providing its customers with a variety of choices. This 2013 Super Bowl ad took a light-hearted approach, making viewers laugh, and leaving them with a memorable message about the importance of looking beyond appearances and embracing individuality.
Foot Locker Super Bowl 2013 TV commercial - Mirror produced for Foot Locker was first shown on television on January 30, 2013.
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