Boston Lager Remastered still uses Founder and Brewer Jim Koch's great-great grandfather's mid-19th century original recipe and has evolved the brewing process to reduce filtration by adding a traditional German practice of biological acidification, resulting in a brighter, easier-drinking beer.

A totem of the American craft beer industry since it was first introduced in 1984, and four-time winner of the “Best Beer in America” at the Great American Beer Festival in those early years, Boston Lager and the entire Samuel Adams brand were responsible for truly countless numbers of American trying better beer for ...

It's the new Super Bowl commercial for Sam Adams Beer, that premiered on Monday. The one minute commercial stars Your Cousin From Boston actor Greg Hoyt, plus special guest appearances from Boston comedian Lenny Clark, and Celtics legend and NBA champion Kevin Garnett.

It's considered one of the OG craft beer brands among many beer geeks, and has become one of the best-selling beers in the United States. In fact, it's the favorite brew of three New England states and is even considered one of the most important American beers of all time.

Boston Lager has been remastered with a brighter profile to better match the preferences of today's beer lovers! The beer that made Samuel Adams just got better. Driven by its relentless pursuit of better beer, Samuel Adams is remastering its flagship Boston Lager to match the preferences of today's beer lovers.

Made from the best ingredients on the planet A smooth, German-style lager with slightly sweet roasted malts, notes of caramel, toffee, and a distinct noble hop character with subtle piney citrus. It ends with a crisp finish that makes you want another.

Aroma: Rich, toasty, bready malt aroma with a touch of caramel and a kiss of subtle floral hops. Toffee and biscuits. Very light sulfur. Flavor: Sharp, clean hop bitterness overlays sweet, toasted malt with cracker notes.

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The cousin from Boston is a gregarious, aloof, somewhat abrasive but ultimately lovable character who commits various social faux pas with a Bostonian accent. Check out a few of the best ads in the campaign, and then I'll break down why using a consistent ad character is a great idea for consumer brands. View fullsize.

Adams's cousin and the leader of the rebellious pro-independence Sons of Liberty. Samuel Adams recruited John Adams to the "great and common cause" of American liberty. He joined his cousin as one of the delegates to the Continental Congress in Philadelphia and signed the Declaration of Independence.

Arctic Ale Arctic Ale is considered to be the most expensive beer in the world as it is over 140 years old. The beverage was produced for Sir George Nares' 1875 Arctic expedition. A bottle of Arctic Ale was sold at $503,300 in 2007. A limited run of bottles was produced, which makes it an extraordinary collector's item.

Samuel Adams remastered Boston Lager still uses Founder and Brewer Jim Koch's great-great grandfather's mid-19th century original recipe, but they've added a process to reduce filtration using a traditional German practice of biological acidification, resulting in a brighter, easier-drinking beer.