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Advertisers of the Samuel Adams Boston Lager TV Spot, 'Surprise!'

Samuel Adams Boston Lager TV commercial - Surprise!
Samuel Adams

Samuel Adams is an American Brewery founded in 1984 by Jim Koch, who named the brewery after his ancestor and American Revolution figure, Samuel Adams. The brewery is known for its handcrafted beers,...

What the Samuel Adams Boston Lager TV commercial - Surprise! is about.

Samuel Adams Boston Lager TV commercial - Surprise!

The Samuel Adams Boston Lager TV spot titled 'Surprise!' begins with a group of friends celebrating a birthday in a stylish and upscale restaurant. The birthday boy is served a beer by the waiter, and as he takes a sip, the people around him start to disappear, leaving him alone at the table with the waiter.

As the birthday boy looks confused and disoriented, he realizes that he's been transported to the Samuel Adams brewery, where he's joined by a group of beer enthusiasts. The atmosphere is lively and energetic, with people enjoying the fresh Samuel Adams Boston Lager and taking in the sights and sounds of the brewery.

The ad showcases the passion and dedication that goes into the brewing process, as well as the commitment to using only the finest ingredients. The birthday boy is surprised and delighted with the experience, and the ad concludes with the tagline, "For the love of beer, for the love of the hop, for the love of the craft" and the iconic Samuel Adams logo.

Overall, the 'Surprise!' TV spot is a clever and engaging way to showcase the quality and craftsmanship of Samuel Adams Boston Lager. It's a fantastic reminder of the joy and excitement that comes with trying a great beer, and how it can transport you to new and unexpected places.

Samuel Adams Boston Lager TV commercial - Surprise! produced for Samuel Adams was first shown on television on February 25, 2013.

Song from commercial Samuel Adams Boston Lager TV Spot, 'Surprise!'

Tim McMorris - Shape the World

"Shape the World" is a song by Tim McMorris , a singer, songwriter, and music producer from Canada. The song was released on April 9, 2012, and is part of his album "Alive". The song encourages people to make a positive impact on the world by giving, loving, and living in a way that aligns with their values. It has a positive and uplifting message that encourages listeners to be the change they want to see in the world.

The lyrics of "Shape the World" can be found on Tim McMorris's website. The song can also be licensed for use in projects through his website. "Shape the World" is one of Tim McMorris's most popular songs and has been featured in various projects, including commercials and YouTube videos.

Frequently Asked Questions about samuel adams boston lager tv spot, 'surprise!'

Boston Lager Remastered still uses Founder and Brewer Jim Koch's great-great grandfather's mid-19th century original recipe and has evolved the brewing process to reduce filtration by adding a traditional German practice of biological acidification, resulting in a brighter, easier-drinking beer.

A totem of the American craft beer industry since it was first introduced in 1984, and four-time winner of the “Best Beer in America” at the Great American Beer Festival in those early years, Boston Lager and the entire Samuel Adams brand were responsible for truly countless numbers of American trying better beer for ...

It's the new Super Bowl commercial for Sam Adams Beer, that premiered on Monday. The one minute commercial stars Your Cousin From Boston actor Greg Hoyt, plus special guest appearances from Boston comedian Lenny Clark, and Celtics legend and NBA champion Kevin Garnett.

It's considered one of the OG craft beer brands among many beer geeks, and has become one of the best-selling beers in the United States. In fact, it's the favorite brew of three New England states and is even considered one of the most important American beers of all time.

Boston Lager has been remastered with a brighter profile to better match the preferences of today's beer lovers! The beer that made Samuel Adams just got better. Driven by its relentless pursuit of better beer, Samuel Adams is remastering its flagship Boston Lager to match the preferences of today's beer lovers.

Made from the best ingredients on the planet A smooth, German-style lager with slightly sweet roasted malts, notes of caramel, toffee, and a distinct noble hop character with subtle piney citrus. It ends with a crisp finish that makes you want another.

Aroma: Rich, toasty, bready malt aroma with a touch of caramel and a kiss of subtle floral hops. Toffee and biscuits. Very light sulfur. Flavor: Sharp, clean hop bitterness overlays sweet, toasted malt with cracker notes.

Registered Customers

ABV4.9
StyleLager
Food PairingThis Lager style beer is versatile. It can accompany barbecue, Chinese, Indian, Italian, Latin American, or Mediterranean dishes.
Tasting NotesSam Adams Boston Lager from Boston Beer Company is an Lager style beer, medium in color, is slightly hoppy and has an ABV of 4.9%

The cousin from Boston is a gregarious, aloof, somewhat abrasive but ultimately lovable character who commits various social faux pas with a Bostonian accent. Check out a few of the best ads in the campaign, and then I'll break down why using a consistent ad character is a great idea for consumer brands. View fullsize.

Adams's cousin and the leader of the rebellious pro-independence Sons of Liberty. Samuel Adams recruited John Adams to the "great and common cause" of American liberty. He joined his cousin as one of the delegates to the Continental Congress in Philadelphia and signed the Declaration of Independence.

Arctic Ale Arctic Ale is considered to be the most expensive beer in the world as it is over 140 years old. The beverage was produced for Sir George Nares' 1875 Arctic expedition. A bottle of Arctic Ale was sold at $503,300 in 2007. A limited run of bottles was produced, which makes it an extraordinary collector's item.

Samuel Adams remastered Boston Lager still uses Founder and Brewer Jim Koch's great-great grandfather's mid-19th century original recipe, but they've added a process to reduce filtration using a traditional German practice of biological acidification, resulting in a brighter, easier-drinking beer.

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Agenices

Agenices of the Samuel Adams Boston Lager TV Spot, 'Surprise!'

Samuel Adams Boston Lager TV commercial - Surprise!
Goodby, Silverstein & Partners

Goodby, Silverstein & Partners is a San Francisco-based creative advertising agency that has been in the business for over 38 years. The company is renowned for creating some of the most memorable and...

Samuel Adams Boston Lager TV commercial - Surprise!
Hearts & Science

Hearts & Science is a marketing agency that uses data-driven insights to create personalized and effective advertising campaigns. It was founded in 2016 by Scott Hagedorn, who previously served as the...

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Samuel Adams Boston Lager
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