Starring actor Liev Schreiber, the integrated campaign was a brand reset for Mattress Firm, with the goal of educating people on the consequences of junk sleep and helping them find the right bed for the way they sleep.

Joanne (Grace Rex) is a villainess from a 2022 commercial produced by Mattress Firm (release date February 2, 2022). In the ad, actor Liev Schreiber warns viewers about "junk sleep," claiming that it was a slippery slope.

"People just float after sleeping well. It makes sense." What's more, "Everyone on the creative team and crew questioned if they were sleeping well," she recalls. "Some of us even went to Mattress Firm and bought new mattresses."

The classic mattress retailer has enlisted Ray Donovan actor Liev Schreiber and Olympic gymnast Gabby Douglas in a new national ad campaign urging Americans to ditch their poor sleeping habits.

Andreescu represents Sleep Country's first foray into the world of celebrity endorsement, that is if you don't include its famous spokesperson Christine McGee - the company co-founder and a 2005 inductee into Canada's Marketing Hall of Legends.

We found medium firm or firm mattresses with minimal cushioning and strong support felt the most comfortable to sleepers over 230 pounds. Head over to our guide covering the best mattress of the year to read about our top picks across different testing and performance categories.

Signs your mattress is way too firm

1. You find yourself tossing and turning all night long.
2. You wake up feeling more tired than when you went to bed.
3. Your shoulders, hips or lower back start to ache.

"People just float after sleeping well. It makes sense." What's more, "Everyone on the creative team and crew questioned if they were sleeping well," she recalls. "Some of us even went to Mattress Firm and bought new mattresses."

The Classic Series contains the brand's most affordable beds, ranging from about $1,000 to $2,500 for a new queen mattress. The Performance Series is designed to focus on pressure relief. Expect to pay between $2,700 and $3,200 for a queen-size bed in the Performance line.

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Mr. Schaefer Mr. Schaefer is the President and CEO of Sleep Country and a member of the Board of Sleep Country. A leader in the sleep industry for almost three decades, Mr.

Contrary to popular belief, your aching back doesn't need a firm-as-a-plank mattress. In fact, there is no specific mattress that's best for back pain. Instead, people with back pain should look for mattresses that feel medium-firm to you. Those beds have the best chance of reducing both soreness and stiffness.