What the Buchanans DeLuxe TV commercial - The Unstoppables is about.

Buchanan's DeLuxe, a premium Scotch whiskey brand, recently released an exclusive TV spot titled 'The Unstoppables' featuring Colombian reggaeton singer J Balvin. The commercial showcases the essence of Buchanan's DeLuxe, which is its rich and bold flavor that represents unstoppable momentum.

The TV spot begins with J Balvin entering a dimly lit room, where he picks up a bottle of Buchanan's DeLuxe on a table. The bottle lights up, and J Balvin takes a sip, signifying the start of his unstoppable journey. The scene then takes a surreal turn, with the room morphing into an outdoor urban environment where J Balvin performs his hit song 'Azul.'

As J Balvin sings, the camera moves through the streets, focusing on people who are moving forward with unstoppable momentum in their respective fields, including boxing, fashion, and dancing. They are all fueled by the momentum that comes from embracing their own passion and strength, just as Buchanan's DeLuxe embodies the same spirit.

The commercial ends with J Balvin and the people featured in the ad, raising a glass of Buchanan's DeLuxe in a toast to their shared determination to keep moving forward and pursue their dreams relentlessly. The TV spot is an ode to the unstoppable spirit that is present in all of us, and the boldness and richness of Buchanan's DeLuxe only serve to underline this very spirit.

In conclusion, the Buchanan's DeLuxe TV spot featuring J Balvin is an exquisite representation of unstoppable momentum and the brand's values. Its bold and rich flavor, coupled with its commitment to moving forward, come together to create an unforgettable experience for all who watch it.

Buchanans DeLuxe TV commercial - The Unstoppables produced for Buchanan's Scotch Whisky was first shown on television on February 9, 2019.