Mazda - Company OverviewMazda Motor Corporation is a Japanese multinational automaker that manufactures a variety of vehicles with a focus on producing cars that are fun to drive. The company was foun...
In 2017, Mazda launched a new television commercial to advertise its latest CX-9 model. The TV spot, titled 'Crafted: Test Drive,' showcases the carmaker's signature blend of luxury and performance.
The ad begins with a shot of the CX-9 driving through a winding road, with a voiceover stating, "Craftsmanship: it's a concept that's often spoken of but rarely achieved. After all, what makes something truly crafted?"
The camera then pans to the interior of the vehicle, where the narrator continues, "It's an attention to detail. A genuine care for the way something looks, feels, and performs."
As the CX-9 continues to cruise down the road, the ad highlights some of the vehicle's key features, such as its advanced safety technologies and luxurious amenities. We see shots of the car's leather seats, sleek dashboard, and responsive handling as it navigates through challenging terrain.
Throughout the commercial, we hear from Mazda's chief designer, who explains the company's philosophy of "putting the driver at the center of everything we do." He states that Mazda's goal is to create cars that are not just machines, but works of art that inspire passion and emotion.
The ad ends with a final shot of the CX-9 driving into the sunset, with the narrator stating, "The Mazda CX-9: crafted for drivers who demand the best."
Overall, the 'Crafted: Test Drive' TV spot is an excellent demonstration of Mazda's commitment to blending style, performance, and luxury in its vehicles. The ad's focus on craftsmanship and attention to detail sets the CX-9 apart from its competitors and highlights why Mazda is one of the most respected car brands on the market today.
2017 Mazda CX-9 TV commercial - Crafted: Test Drive produced for Mazda was first shown on television on October 19, 2017.
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