Raheem Sterling Raheem Sterling is sharpening up the image of Gillette Labs by returning to the male grooming brand to promote its latest razor. The England footballer and anti-racism campaigner is the face of a new TV advert, which sees the star demonstrating the perfect shave before showing off some fancy footwork.

Sterling stars in a commercial for the Gillette Labs Exfoliating Razor in which we see him use the product in between shots of him dribbling and executing football skills. The advert is set against the backdrop of the razor's black and neon green visual identity.

This is the 2022 to 2023 advert that promotes the Gillette Labs range, including the shaving brand's new Exfoliating Razor. Again starring England and Man City footballer Raheem Sterling, the voiceover in this Gillette commercial tells viewers “Getting into your flow.

The ad is not “shaving away masculinity” as Fox suggested. It's just saying that men can choose to go against peer pressure that tells them to act like “real men” through fighting or harassing people, to instead act like "real men" by respecting their peers and treating women like people too.

A voiceover asks “Is this the best a man can get?” The answer is no, and the film shows how men can do better by actively pointing out toxic behavior, intervening when other men catcall or sexually harass, and helping protect their children from bullies.

Writing in more detail about the thinking of the advert Gillette, which is owned by Procter & Gamble, said the advertisement was part of a broader initiative for the company to promote “positive, attainable, inclusive and healthy versions of what it means to be a man.

What is the marketing strategy used by Gillette? Gillette uses not just demographic but also psychographic segmentation strategies. To differentiate between the features of its products, the brand uses a differentiated targeting strategy.

Thirty years ago, we launched our The Best A Man Can Get tagline. Since then, it has been an aspirational statement, reflecting standards that many men strive to achieve. But turn on the news today and it's easy to believe that men are not at their best.

In the aforementioned website, Gillette explains the campaign by stating that "as a company that encourages men to be their best, we have a responsibility to make sure we are promoting positive, attainable, inclusive and healthy versions of what it means to be a man."

A Gillette advert which references bullying, the #MeToo movement and toxic masculinity has split opinion online. The razor company's short film, called Believe, plays on their famous slogan "The best a man can get", replacing it with "The best men can be". The company says it wants men to hold each other "accountable".

There had to be a way to bring the barber's chair into the bathroom. A man named King C. Gillette worked this out. King Gillette created his first safety razor blade specifically to bring the qualities of the barber's shave into the home.

What is the target market/target consumers of Gillette? Most people interested in Gillette are between 18-and 34 years old. Most are them being high school graduates, and the majority are single.