ispot.tv is a real-time TV ad data and analytics solution, designed to measure viewer attention on-screen and set the standard for TV ad attribution.

The best ad campaigns are often the ones that clearly articulate the brand value to their audience, either intrinsically or extrinsically. People don't want to work hard to figure out what you're trying to tell them. So, ensure that you clearly communicate your message and that it doesn't lead to confusion.

AdViews is a digital archive of thousands of vintage television commercials dating from the 1950s to the 1980s.

GRPs (Gross Rating Points) measure the size of an audience reached by a program and/ or schedule. It is the percentage of the target audience reached by a TV ad, multiplied by the frequency of its exposure during the schedule.

A TV campaign characterizes the fact that a TV advertiser is going on television thanks to one or several TV spots, in which he/she presents its products or services.

It conveys a message promoting, and aiming to market, a product, service or idea. Advertisers and marketers may refer to television commercials as TVCs.

A memorable and effective TV ad is one where the audience not only remembers the ad, but also 'feels' brand and message behind the ad. So, what is the key to creating high performing TV ads? One of the secrets of successful TV ads is the story you are able to bring alive in the minds of your audience.

The first TV ad was aired in July 1941 during a baseball game between the Brooklyn Dodgers and the Philadelphia Phillies. The ad was for Bulova watches, and it lasted for just over a minute. This was the first time that people were able to see a commercial on their television sets.

July 1st, 1941 The Birth of TV Advertising But once most homes had one, the model had to pivot. The first TV ad ran on July 1st, 1941, before a game between the then-Brooklyn Dodgers and the Philadelphia Phillies.

It conveys a message promoting, and aiming to market, a product, service or idea. Advertisers and marketers may refer to television commercials as TVCs.

TV commercials, sometimes referred to as TV ads or TV advertisements, are short, typically 30-second videos that air on television during breaks in programming. TV commercials are a type of advertisement that allow brands to promote their products or services on television, and air during breaks in programming.

TV marketing campaigns expose your brand, your products, and your company's message to an incredibly large audience. Great TV ads are a core component of demand generation, if not the most important aspect altogether.