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Abreva TV commercial - How Cold Sores Make You Feel
Abreva

Abreva Company OverviewAbreva is a brand of cold sore treatment products manufactured by GlaxoSmithKline (GSK), a global healthcare company. The company was founded in 2000 and is headquartered in th...

What the Abreva TV commercial - How Cold Sores Make You Feel is about.

Abreva TV commercial - How Cold Sores Make You Feel

Title: Abreva TV Spot: How Cold Sores Make You Feel

Introduction:In the realm of televised advertisements, few manage to capture the essence of a common ailment as effectively as the Abreva TV Spot: "How Cold Sores Make You Feel." This captivating commercial strikes a chord with viewers as it delves into the emotional and physical impact of cold sores. Through a powerful combination of visuals and narrative, the commercial aims to raise awareness about the discomfort caused by cold sores and introduces Abreva as a solution to this predicament. Let's take a closer look at this thought-provoking advertisement.

Scene 1: The Sting of EmbarrassmentThe commercial begins with a close-up of a person's lips, gradually revealing a red, swollen blemish - the unmistakable sign of a cold sore. The camera then shifts to the protagonist, who's preparing for a special event eagerly awaited. As they gaze into the mirror, a tinge of disappointment and self-consciousness reflects in their eyes. This short scene powerfully captures the emotional impact that cold sores can have, evoking empathy from the viewers.

Voiceover (narrator):"We've all been there. That moment when a cold sore threatens to steal your thunder."

Scene 2: Everyday HinderedThe next scene showcases the protagonist going about their daily routine - meeting friends, enjoying outdoor activities, and sharing moments of joy. However, the glowing red cold sore subtly hinders their full engagement with the world. The slow-motion effect amplifies the emotional weight of each moment, highlighting the sense of physical discomfort experienced by the protagonist.

Voiceover:"Underneath that confident smile, a nagging sore holds you back from truly embracing the world."

Scene 3: Introduction of AbrevaAs the commercial progresses, the atmosphere shifts from melancholy to hopeful. The scene sets a soft and comforting ambiance with a soothing melody playing in the background. A beautiful visual transformation occurs as the protagonist applies Abreva, which instantly blends into their skin, symbolizing its fast-acting nature.

Voiceover:"But fear not, because there's Abreva – your reliable ally in the fight against cold sores."

Scene 4: Reclaiming ConfidenceIn this final scene, the protagonist emerges from the bathroom mirror with renewed confidence and a radiant smile. The camera zooms in on their face as they confidently stride into the world, free from the burden of their previous discomfort. The visual transformation, coupled with the narrator's encouraging words, paints a picture of empowerment and liberation.

Voiceover:"With Abreva, you can take control of your life and face every moment fearlessly."

Conclusion:The Abreva TV Spot: "How Cold Sores Make You Feel" artfully combines emotional resonance, visual imagery, and a compelling narrative to draw viewers into the world of those who suffer from cold sores. By highlighting the physical and emotional toll experienced, the advertisement effectively underscores the importance of finding a reliable solution. Through the introduction of Abreva, viewers are shown a glimmer of hope and the promise of regaining control over their lives. This impactful commercial serves not only to promote a product but also to create awareness and understanding, making it a notable addition to the ever-evolving world of television advertising.

Abreva TV commercial - How Cold Sores Make You Feel produced for Abreva was first shown on television on October 4, 2020.

Frequently Asked Questions about abreva tv spot, 'how cold sores make you feel'

Abreva cold sore cream contains 10 percent docosanol, which works by penetrating deep into the skin and preventing the cold sore virus' entry into healthy cells, stopping viral replication. It provides a barrier to protect healthy skin cells and helps to heal the cold sore quickly.

Abreva 10% Docosanol Cream Treatment for Cold Sore/Fever Blister, 0.07 Ounce. Infused with 10% Docosanol, this FDA-approved, non-prescription medicine works to treat cold sores, which is why we chose it as our top pick.

Abreva® Cream contains 10 percent docosanol, which blocks the herpes simplex virus from entering healthy skin cells, inhibiting its growth based on laboratory studies i. Abreva cold sore cream has been clinically proven to reduce healing time, as well as symptoms such as pain and burning, itching or tingling.

If you have a painful area inside your mouth, it is most likely a canker sore or an ulcer, which is not caused by the herpes simplex virus and requires a different treatment. Remember, Abreva® Cream is intended only for use on the lips and the area around the lips.

ABREVA CAN GET RID OF COLD SORES IN 2.5 DAYS* SO YOU CAN GET BACK TO BEING YOU. *When used at the first sign. Median healing time 4.1 days. 25% of users healed by 2.5 days.

ACT EARLY AND APPLY ABREVA® OFTEN At the first sign of cold sore (when you feel the “tingle”), apply nonprescription Abreva® Cream. When done so, it is clinically proven to heal a cold sore in 2½ days*. *Median healing time 4.1 days. 25% of users healed in 2.5 days.

It's the only nonprescription cold sore medicine approved by the FDA to shorten healing time. When applied at the first sign, Abreva® is clinically proven to heal a cold sore in as little as 2½ days*. Simply put, it's your best defense for fighting off a cold sore.

In general, it's best to wait until after the scabs and sores completely disappear before you kiss someone or engage in oral sex.

This medicine may be harmful if swallowed. If someone has overdosed and has serious symptoms such as passing out or trouble breathing, call 911. Otherwise, call a poison control center right away. US residents can call their local poison control center at 1-800-222-1222.

ACT EARLY AND APPLY ABREVA® OFTEN At the first sign of cold sore (when you feel the “tingle”), apply nonprescription Abreva® Cream. When done so, it is clinically proven to heal a cold sore in 2½ days*. *Median healing time 4.1 days.

Cold sores usually clear up without treatment within 7 to 10 days. Antiviral tablets or cream can be used to ease your symptoms and speed up the healing time.

Wash your hands often, and try not to kiss anyone or have intimate contact before the scab forms over a cold sore. Don't share food or drinks or personal items like towels, razors or lip balm, and don't touch a cold sore unless you're applying medication. Wash your hands immediately afterwards.

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Agenices

Agenices of the Abreva TV Spot, 'How Cold Sores Make You Feel'

Abreva TV commercial - How Cold Sores Make You Feel
Brunner Digital

Brunner Digital is a tech-forward marketing agency that specializes in advertising, digital marketing, and website development. Based in Pittsburgh, Pennsylvania, Brunner Digital works with a diverse...

Abreva TV commercial - How Cold Sores Make You Feel
Publicis

Publicis is a multinational advertising and public relations company headquartered in France. The company is one of the oldest and largest marketing and communications organizations in the world, with...

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Products Advertised

Abreva
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