The Kellogg brand is pushing its Belgium-Style Thick & Fluffy waffles in a campaign called 'L'Eggo Your Eggo,' which encourages people to share the frozen breakfast treat instead of keeping it to themselves.

L'eggo my Eggo Their advertising slogan - "L'eggo my Eggo" - developed by Leo Burnett in 1972 is well known through their television commercials.

They've been around since 1953. Originally called “Froffles”, the name was changed to “Eggo” in 1955 after much feedback about their waffles having an 'eggy' taste. The Kellog Company bought the brand in 1968 and introduced the “L'eggo my Eggo” slogan. Eggo Waffles aren't slowing down anytime soon.

They were originally called "Froffles." When Eggos first appeared on shelves, they had a totally different name. Even though the packaging said "Froffles" - a combination of "frozen" and "waffles" - customers started calling them Eggos, because of the egg flavor that apparently stuck out more to them.

Eggos didn't become truly popular until the late '60s. That's when Kellogg's acquired the brand (in 1968) and boosted the frozen breakfast to the cult status it's come to know today.

- Kellogg is expanding its Eggo lineup with three new flavors: Eggo Vanilla Bean Grab & Go waffles, Eggo Chocolatey Chip Banana waffles and Eggo Berry Blast Mini Toast waffles.

SPEED X QUALITY The 1st slogan at Waffle House was "good food, fast". The food speaks for itself, as the brand is known for serving customers who come in daily for 50+ years. For speed, their system to communicate orders to cooks epitomizes their commitment to efficiency.

With a variety of mouthwatering flavors to choose from, there's an Eggo® Waffle to satisfy every kid's cravings – even the pickiest eaters. L'Eggo With Eggo® and embrace those small victories, one delicious bite at a time. Craving the taste of homemade goodness? Try Eggo® Homestyle Waffles.

Eggos didn't become truly popular until the late '60s. That's when Kellogg's acquired the brand (in 1968) and boosted the frozen breakfast to the cult status it's come to know today.

In the 15th century, the Dutch began using rectangular plates with a grid pattern to cook waffles. Although no one knows for sure, experts believe the grid pattern we know today was a way to cook less batter over a greater surface area. We give the Dutch credit for bringing the waffle to the U.S., too.

ENRICHED FLOUR (WHEAT FLOUR, NIACIN, REDUCED IRON, VITAMIN B1 [THIAMIN MONONITRATE], VITAMIN B2 [RIBOFLAVIN], FOLIC ACID), WATER, VEGETABLE OIL (SOYBEAN AND PALM, CANOLA AND/OR COTTONSEED), SUGAR, EGGS, LEAVENING (BAKING SODA, SODIUM ALUMINUM PHOSPHATE, MONOCALCIUM PHOSPHATE), CONTAINS 2% OR LESS OF SALT, DEXTROSE, ...

1 Waffles have been eaten since the 14th century. 2 Nike's first pair of sneakers, Waffle Trainers, were made using a real waffle iron. 3 “Waffle” descends from the Dutch word for “wafer.” 4 The world's biggest waffle was 8 feet long and weighed 110 pounds.