What the 2013 Subaru Forester TV commercial - Share the Love Event is about.

In 2013, Subaru introduced a heartwarming TV spot for their annual 'Share the Love Event' featuring the popular Subaru Forester. This commercial aimed to capture the essence of the holiday season while showcasing the brand's commitment to giving back to the community.

The advertisement begins with a picturesque snowy landscape, setting the stage for a heartwarming story. As the scene unfolds, we see a rugged and dependable Subaru Forester navigating through the winter terrain, effortlessly conquering the snowy roads. The Forester, with its sleek design and impeccable performance, portrays the perfect companion for any adventure.

The focus then shifts to a small town, beautifully decorated for the holidays. The commercial introduces us to a variety of townspeople, each engaged in their own altruistic acts. From cheerful volunteers serving warm meals to the less fortunate, to individuals donating toys and clothing to a local shelter, the community comes alive with the spirit of giving.

Throughout the commercial, Subaru emphasizes its partnership with numerous charitable organizations. The 'Share the Love Event' is not only a marketing campaign but also a genuine effort to contribute to the betterment of society. For every Subaru vehicle purchased or leased during the event, Subaru promised to donate a portion of the proceeds to one of the selected charities.

The heartwarming aspect of the commercial lies in its ability to touch the viewers' emotions. As we witness the kindness and compassion of the townspeople, a sense of unity and goodwill radiates from the screen. Subaru skillfully uses this sentiment to reinforce their brand image as a company that cares about making a positive impact on society.

As the TV spot approaches its conclusion, it highlights the importance of family and loved ones. The Forester effortlessly brings families together, allowing them to embrace the joy of the holiday season. The commercial concludes with the iconic Subaru logo, alongside text reminding viewers that by purchasing or leasing a Subaru, they too can contribute to making the world a better place.

Subaru's 2013 Forester TV spot for the 'Share the Love Event' successfully captures the spirit of giving and highlights the brand's commitment to community involvement. It leaves viewers with a warm and fuzzy feeling, reminding them of the power of kindness and the joy of coming together during the holiday season.

2013 Subaru Forester TV commercial - Share the Love Event produced for Subaru was first shown on television on November 26, 2012.