The "You Can't Stop Us" campaign is all about overcoming obstacles and pushing beyond limitations. The ads feature split-screen footage of athletes from a wide range of sports and backgrounds, all united by their determination to succeed.

Above all, the ad delivers on Nike's stated purpose is to unite the world through sport to create a healthy planet, active communities, and an equal playing field for all. Nike doesn't want to let closed gyms or empty stadiums hold us back, and is showcasing the many ways that athletes continue to push forward.

Our mission is: To bring inspiration and innovation to every athlete* in the world. *If you have a body, you are an athlete.

Nike co-founder Phil Knight was adamant that his company's new logo be a simple design that is fluid and conveys motion and speed. The logo is also said to symbolize the wing of the Greek goddess of victory, Nike.

Nike's “Better For It” campaign invited a global community of women to push themselves further. Whether it was a personal best in their latest marathon or a weekend run, #betterforit offered athletes collective inspiration to reach new heights and a place to share their experiences.

Nike taps into a deep human desire for self-improvement and personal achievement by framing its brand messaging around greatness. They communicate a belief beyond just selling shoes - they believe anyone can achieve excellence if they work hard and push themselves to be their best. Here how Nike express their word.

The Nike ad campaign is brilliant because it used graphics to make the two sneakers look like the lungs. This advertisement says when you work out and run in the Nike Air Max sneakers, you will be healthier. So, these sneakers will keep you alive, like how your lungs keep you alive.

This minimal logo is seen across all of Nike's branding - from it's fashion and footwear to its gear and applications. The Nike logo embodies the Nike brand. It's about inner strength, resilience and passion. It's about determination and fighting for what you want and not letting anything get in your way.

The famous "Just Do It" slogan has become an indelible part of Nike's brand identity and emotional connection with consumers. Originally introduced in 1988, the slogan encapsulates Nike's core philosophy of encouraging individuals to overcome obstacles, pursue their dreams, and push their limits to achieve greatness.

Nike Mission Statement Our mission is to bring inspiration and innovation to every athlete* in the world. [*If you have a body, you are an athlete.] This mission drives us to do everything possible to expand human potential.

Nike's vision is “To bring inspiration and innovation to every athlete in the world.” At the same time, its mission statement is to “do everything possible to expand human potential.

In an interview with Design Indaba, Wieden revealed the phrase was inspired by the final words of an death row inmate who was facing execution and said, "You know, let's do it." "I remember when I read that I was like, that's amazing. I mean how, in the face of that much uncertainty, do you push through that?