What the MLS Works TV commercial - Dont Cross the Line is about.

MLS Works TV Spot, 'Don't Cross the Line' is a powerful advertisement aimed at promoting unity, equality, and respect in soccer stadiums. The ad, which lasts for 30 seconds, emphasizes the importance of creating an inclusive environment where everyone feels welcomed and free to express themselves without fear of discrimination or abuse.

The spot features a series of slow-motion shots of soccer fans wearing different team colors and jerseys as they walk towards the stadium. As the background instrumental music plays, a narrator's voice urges fans not to cross the line and instead respect each other's differences and celebrate the game's diversity.

Throughout the ad, we see fans of opposing teams, racial and ethnic backgrounds sitting together and sharing a laugh, a high-five, or even a hug. The commercial then concludes with the message "Soccer is a beautiful game. Don't let hate win. Together we can kick it out."

The message of the MLS Works TV Spot is simple yet powerful - we must create an environment where everyone feels welcomed, respected, and valued, regardless of their race, ethnicity, nationality, or any other factor. The ad encourages fans to focus on the beauty of the game and support their teams without resorting to abusive language or behavior.

Overall, the MLS Works TV Spot, 'Don't Cross the Line' is an effective reminder of the role that each of us can play in promoting inclusivity and diversity, both in sports and in our communities. It's an advertisement that resonates with all soccer fans and reminds us of the ethos of the game - fair play, respect, and unity.

MLS Works TV commercial - Dont Cross the Line produced for MLS Works was first shown on television on May 2, 2014.