What the Washington Federal TV commercial - Table 30 is about.

Washington Federal's TV spot "Table 30" is a heartwarming advertisement that celebrates family and community. The spot opens with a close-up shot of an elderly man's hands as he carefully sets a table with silverware and dishes. We then see the man from a different angle and realize that he is setting the table for a large, multigenerational family gathering. The house is filled with laughter and conversation as family members catch up on each other's lives.

As the camera pans around the table, we see that there is a mix of ages and ethnicities present. The spot does an excellent job of representing the diversity of families in America and showing that Washington Federal is a bank that serves all types of people.

The advertisement's message is about the importance of community and family, but it also subtly suggests that Washington Federal is a bank that understands those values. Throughout the spot, we see glimpses of the Washington Federal logo, but they are never prominently displayed or highlighted. The focus remains on the family and the warm, cozy atmosphere of the gathering.

In the final shot, the elderly man who was setting the table earlier picks up a young child and carries her outside while the rest of the family follows. The camera lingers on the empty table, suggesting that the family will return and continue to grow and thrive together. It's a beautiful, powerful message, and it's clear that Washington Federal understands and values the importance of community and family.

Washington Federal TV commercial - Table 30 produced for Washington Federal was first shown on television on January 11, 2015.