Citi Apple Pay television commercial 2015

What the Citi Apple Pay TV commercial - New Powers is about.

In the bustling streets of a modern metropolis, a young woman named Sarah finds herself navigating the fast-paced rhythm of city life. As she makes her way through crowded sidewalks and bustling intersections, she discovers a new power that will revolutionize her world – Apple Pay.

In the Citi Apple Pay TV Spot titled 'New Powers', Sarah is portrayed as a relatable, everyday individual, desperately seeking a better way to manage her finances and simplify her daily transactions. As the catchy and upbeat song "Replacing My Friends" by Vita Bergen starts playing in the background, Sarah's journey begins.

The camera pans to Sarah, who is seen standing in line at a trendy café, anxiously awaiting her turn to order a much-needed cup of coffee. Fumbling through her bag for her wallet, she realizes that she has left it behind – a common dilemma that many of us can relate to. However, this is precisely where her newfound power comes into play.

With a quick tap of her iPhone to the contactless payment terminal, Sarah effortlessly completes her purchase using Apple Pay. A wave of relief washes over her as she realizes that she no longer needs to rely on physical cards or cash. The convenience and ease of Apple Pay empower her to seamlessly make purchases in the blink of an eye.

As the commercial continues, Sarah effortlessly navigates through various scenarios showcasing the versatility of Apple Pay. Whether she's grabbing lunch from a food truck, purchasing a trendy new outfit, or catching a ride home, Sarah unleashes her newfound powers to simplify her transactions and make her life run more smoothly.

Throughout the spot, the vibrant and energetic song by Vita Bergen keeps the momentum going, enhancing the sense of optimism and excitement that comes with embracing new technology. With each beat, it becomes evident that Sarah is not just completing transactions; she's tapping into a world of possibilities, gaining control over her financial life like never before.

The TV spot ultimately ends with Sarah glancing at her iPhone, a satisfied smile spreading across her face as she realizes the endless potential of Apple Pay. The message is clear – by embracing this innovative payment method, individuals like Sarah can experience a new level of convenience that empowers them to navigate their busy lives with ease.

In the Citi Apple Pay TV Spot, 'New Powers', accompanied by the uplifting song "Replacing My Friends" by Vita Bergen, viewers are captivated by Sarah's journey through the city as she rediscovers the joy and simplicity that comes with mastering a powerful tool like Apple Pay. This combination of catchy music, relatable scenarios

Citi Apple Pay TV commercial - New Powers produced for Citi (Banking) was first shown on television on August 2, 2015.

Song from commercial Citi Apple Pay TV Spot, 'New Powers' Song by Vita Bergen

"Curtains" by Vita Bergen is a song by the Swedish indie pop band Vita Bergen. It was released in 2014 as part of their self-titled debut EP, which they humorously referred to as a "mini-album." The song has gained popularity and has been featured on various platforms like SoundCloud and Spotify.

The lyrics of "Curtains" convey a sense of introspection and reflection. The opening lines "Hold up. Fold your flowers. Even actors of the tragedies. Must renegotiate sometimes" imply the need to pause and reassess one's life, even in the face of difficulties. The song suggests embracing the future as a way to move forward, emphasizing the idea of making the future the last lie.

The musical style of "Curtains" blends elements of indie pop and rock, creating an energetic and catchy sound. Vita Bergen's music has been compared to bands like Arcade Fire, known for their anthemic and emotive soundscapes.

Overall, "Curtains" is a captivating song that showcases Vita Bergen's unique musical style and thoughtful lyricism. It is a track that invites listeners to reflect on their own lives and embrace the uncertainties of the future.