What the Cerveza Victoria TV commercial - El grito is about.

Cerveza Victoria is a popular Mexican beer brand that is renowned for its bold flavor and rich cultural heritage. In one of its recent TV spots, the brand showcased a unique and powerful message that resonated with many viewers.

The TV spot, titled 'El Grito,' features a group of people gathered around a campfire at night, enjoying a relaxing evening with bottles of Cerveza Victoria. Suddenly, a man stands up and lets out a loud, passionate scream that echoes through the surrounding mountains. As the other people join in with their own cries, the camera pans out to show the beauty of the natural landscape, highlighting the connection between the drink, the people, and the land.

The message behind this TV spot is all about embracing passion and expressing oneself with confidence. The scream is symbolic of letting go of inhibitions and embracing life to its fullest. The commercial also promotes the brand's commitment to keeping alive the rich cultural heritage of Mexico, using the natural landscape to showcase the brand's connection to the country and its people.

Overall, the Cerveza Victoria TV spot, 'El Grito,' is a powerful and memorable advertisement that highlights the brand's unique qualities and rich cultural heritage, while encouraging viewers to let go of their inhibitions and embrace life with passion.

Cerveza Victoria TV commercial - El grito produced for Cerveza Victoria was first shown on television on June 18, 2018.