Seiko is a well-established Japanese company that has been producing a wide range of products since its founding in 1881. The company initially started as a watch repair shop in Tokyo and has evolved...
The Seiko Solar TV Spot "Progress" features two of the most prominent American soccer players, Hope Solo and Landon Donovan. The commercial highlights the importance of progress and how it's a crucial element in Seiko's push to create high-quality products that are both sustainable and efficient.
The commercial starts with Hope Solo talking about the need for progress as she walks through a beautiful open field. She explains how progress is not something that just happens overnight; it takes time, effort, and dedication. As she walks, she holds up her Seiko Solar-powered watch, showcasing the durability and reliability of the product.
The commercial then cuts to Landon Donovan, who is seen displaying some of his soccer skills while wearing his Seiko watch. He talks about how he knows the value of progress as he's watched the game evolve over the years. Donovan stresses how important it is for companies to push progress as it's what sets them apart from their competition.
Both Solo and Donovan then come together, showcasing their Seiko watches, and express their confidence in the brand's commitment to progress. They highlight how the watch's solar-powered technology is another example of Seiko's pursuit of efficiency and sustainability.
Finally, the ad ends with a voice-over urging viewers to join Seiko in its pursuit of progress. With the message of innovation and progression, Seiko's Solar TV Spot "Progress" featuring Solo and Donovan, serves as a reminder of how companies can focus on sustainability and durability without compromising on style.
Seiko Solar TV commercial - Progress Feat. Hope Solo, Landon Donovan produced for Seiko was first shown on television on November 25, 2013.
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