Tire Rack television commercial 2012

What the Tire Rack TV commercial - Mountain Guru is about.

The Tire Rack TV Spot, 'Mountain Guru' is a commercial advertisement that showcases the quality of the tires from Tire Rack. The ad features a man, known as the "Mountain Guru," who is an expert in mountain terrain and climbing. The Mountain Guru is shown in various mountainous landscapes, effortlessly scaling the rugged terrain with ease and precision.

Throughout the spot, the Mountain Guru testifies to the exceptional performance of the tires he uses on his vehicle, which he refers to as "the most important tool in his arsenal." He acknowledges that driving through the mountains can be treacherous, but having reliable tires is crucial, as they provide excellent handling and traction for navigating difficult terrains.

The ad harnesses the sense of adventure and thrill-seeking that comes with mountain climbing to demonstrate the durability and dependability of Tire Rack's tires. It appeals to adventure enthusiasts and outdoor lovers who want to experience the rush of taking on challenging landscapes with their vehicles.

The TV spot ends with a message that reads, "Trust the Mountain Guru, trust Tire Rack," adding a final touch of assurance to viewers that Tire Rack tires can be trusted to handle any terrain. The commercial is not only visually appealing, but it also highlights the critical role of having proper and reliable tires for any type of driving, particularly in extreme environments.

Overall, the Tire Rack TV Spot, 'Mountain Guru' is a compelling advertisement that effectively conveys the reliability and quality of the tire brand, while showcasing the adventurous spirit of its target audience.

Tire Rack TV commercial - Mountain Guru produced for TireRack.com was first shown on television on July 26, 2012.