What the US Ski and Snowboard Association TV commercial - Believe in US is about.

The US Ski and Snowboard Association's (USSA) TV spot, 'Believe in US', is a powerful message that embodies the spirit and resilience of American athletes. The ad begins with a montage of winter sports, such as skiing and snowboarding, and their associated athletes. The athletes are shown training hard, enduring significant hardships and overcoming obstacles with determination, grit, and talent.

The iconic voice of legendary sportscaster, Bob Costas, narrates the TV spot, narrating the story of the American athletes' unyielding spirit and their commitment to excellence. Throughout the ad, the viewer is introduced to various athletes, each unique in their style, sport, and background. However, they have one thing in common. The desire to represent their country on the global stage and display their skills and talent to the world.

The TV spot culminates in an emotional crescendo as the viewer watches the American athletes compete in various international competitions, and finally, stand on the podium accepting their medals with the pride of their nation standing behind them.

The 'Believe in US' ad is a testament to the extraordinary talent, dedication, and passion of American winter sports athletes. It is an invitation to believe in the strength of the human spirit and in the unlimited potential of the human will. The message is clear; with hard work, determination, and belief, anything is possible. The ad is an inspiring tribute to the strength of the human spirit, and an invitation to believe in ourselves and our potential to achieve greatness.

US Ski and Snowboard Association TV commercial - Believe in US produced for US Ski and Snowboard Association (USSA) was first shown on television on February 11, 2015.