Google is a multinational technology company founded on September 4, 1998, by computer scientists Larry Page and Sergey Brin. It is now a subsidiary of Alphabet Inc., serving as the umbrella company f...
Google TV Spot, 'Security Is What I Want' features the classic R&B and Blues vocalist, Etta James' iconic song "Security." A captivating and soulful track that perfectly embodies the primary focus of the advertisement.
The ad highlights the importance of online security, encouraging viewers to take steps to protect their digital wellbeing. The ad starts with a woman checking her phone outside a restaurant, then it quickly pans to various individuals in different situations, such as paying bills online, accessing bank accounts through their mobile devices, and more. The voice-over emphasizes the significance of taking the necessary measures to ensure the safety of private and confidential information, regardless of the situation.
The visuals in the ad are a perfect complement to the music. The bright and vibrant imagery represents the high-tech lifestyle that people often enjoy these days. The message is clear. Even though technology has given us the convenience of accessing information, paying bills, and communicating with loved ones from the comfort of our homes, it comes with its own set of security concerns.
Overall, the TV Spot is an excellent reminder to be aware of our digital footprint and the importance of taking steps to keep it secure. Using Etta James' soulful voice with Security, an upbeat and well-known melody, the ad illustrates that cybersecurity can still be a reminder of the blues.
Google TV commercial - Security Is What I Want produced for Google was first shown on television on August 2, 2022.
"Security" by Etta James"Security" is a song by American singer Etta James that was recorded in 1967-68 and released on her album "Tell Mama". The song was written by Otis Redding and was originally recorded and released by him in 1964. "Security" is a soulful ballad that features James showcasing her powerful vocals and emotional delivery. The song has since become one of James' most popular songs and has been covered by other artists.
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