Google is a multinational technology company founded on September 4, 1998, by computer scientists Larry Page and Sergey Brin. It is now a subsidiary of Alphabet Inc., serving as the umbrella company f...
Google's latest TV spot, 'New Ways to Search,' features professional basketball players Kelsey Plum and Dearica Hamby. The ad showcases the latest enhancements to the Google app, highlighting how users can now search with their voice, get personalized recommendations, and even explore what the world would look like through the camera lens.
The TV spot begins with Kelsey Plum, point guard for the WNBA's Las Vegas Aces, holding up her phone and saying, "Hey, Google, show me Kelsey Plum highlights." The Google app quickly pulls up a video of Plum's best career plays, much to her delight.
Next, Dearica Hamby, power forward for the same team, takes the phone and uses the Google app to get personalized recommendations for "the best vegan food in Vegas." With the app's help, she discovers a trendy new spot that fits her dietary preferences.
Finally, the ad shows how Google's augmented reality capabilities allow users to explore the world in new and exciting ways. By pointing her phone at a street sign, Plum is able to see translations into different languages, as well as nearby restaurants and attractions.
Overall, the TV spot highlights the Google app as a powerful tool that empowers users to search for information in new and innovative ways. Whether it's finding highlights of your favorite basketball player, searching for the best vegan food, or seeing the world through a new lens, the Google app promises to deliver exciting and personalized results.
Google App TV commercial - New Ways to Search produced for Google was first shown on television on May 21, 2023.
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