What the MetLife Guaranteed Acceptance Whole Life Insurance TV commercial - Generations is about.

MetLife Guaranteed Acceptance Whole Life Insurance TV Spot, 'Generations' is a touching commercial that revolves around the importance of family and the financial security that comes with it. The commercial begins with a young couple looking at their newborn baby in the hospital. The father then begins to contemplate about the future and the uncertainties of life. The mother reassures him that everything will be alright, because they have MetLife Guaranteed Acceptance Whole Life Insurance.

The scene then changes to the grandfather, sitting with his arm around his grandson. The grandfather tells him that he has provided for his family, and he wishes to pass on a legacy to his grandson. He pulls out a wooden box, which contains a pocket watch, and tells his grandson that it belonged to his father. The grandfather reminisces about his own father and the wisdom he imparted to him when he was young.

Throughout the commercial, the different generations are linked by the core values of love, family, and financial security. The message resonates that life is uncertain, but thanks to MetLife Guaranteed Acceptance Whole Life Insurance, their families will have the necessary financial support after they are gone.

The commercial ends with the voiceover saying, "When it comes to protecting your family, be there through all of life's stages." The ad successfully taps into the emotions of the viewers, highlighting the importance of family and financial planning. It provides the assurance that their loved ones are in good hands with MetLife’s Guaranteed Acceptance Whole Life Insurance.

MetLife Guaranteed Acceptance Whole Life Insurance TV commercial - Generations produced for MetLife was first shown on television on September 27, 2016.