Degree Deodorants is a company that specializes in producing various deodorant products for both men and women. The company was founded in 1908 and since then has been dedicated to creating high-quali...
The Degree Dry Spray TV spot titled, 'The Degree Dryness Test,' features several individuals testing the efficacy of Degree's dry spray antiperspirant. The spot begins with a voiceover that asks viewers if they can trust their antiperspirant to keep them dry. The camera then shows individuals spraying on their antiperspirant and then engaging in a range of physical activities such as running, weightlifting, and dancing.
As the individuals continue with their activities, the voiceover explains that Degree's dry spray antiperspirant is designed to keep you dry all day, even during your most intense workouts. The ad then shows the individuals doing the Degree Dryness Test, where they lift their arms to reveal dry armpits.
The spot ends with the voiceover encouraging viewers to take the Degree Dryness Test themselves by trying out the brand's dry spray antiperspirant. The ad relies on the concept of sensory marketing by showing individuals engaging in physical activity, and then inviting viewers to test the product themselves. The use of real people and relatable scenarios helps to establish a sense of authenticity and reliability in the product.
Degree Dry Spray TV commercial - The Degree Dryness Test produced for Degree Deodorants was first shown on television on March 31, 2016.
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