2pm What time does general boarding begin? At Virgin Voyages, we completely support our Sailors' desire for a late checkout. With that, boarding generally begins at 2pm, but Sailors must follow their selected Terminal Arrival Time to complete terminal check-in.

While the general rule is to adhere to the assigned boarding time, Virgin Voyages does make exceptions for guests with certain perks, packages, or accommodations. Guests who have purchased specific add-on packages, such as priority access or expedited boarding, may be granted early boarding privileges.

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However, as a general rule of thumb, you can expect the earliest embarkation time to be four to five hours before sailing. As most cruise lines leave port at around 4:00 pm or 5:00 pm, in most cases, you can anticipate the earliest time you can board to be at around noon.

Boarding will continue up until one to two hours before the scheduled departure time. If you arrive at the terminal a few minutes before the ship's departure, you will not be allowed on.

All passengers flying in a premium cabin get priority boarding. But the group you'll be assigned to depends on which class of service you're flying. Passengers in the front cabin board with Group 1.

What is priority boarding? It is a service that can be added to your booking, allowing you to be among the first to board and guaranteeing that your hand luggage will travel with you in the cabin (remember that your hand luggage must meet the requirements).

VIRGIN Atlantic has launched a series of celebrity-studded TV adverts to promote the £40 million revamp of its Upper Class product and the new sleeper seat. Malcolm McLaren kicked off the first advert earlier this month and will be followed by singer Marianne Faithful, and actors Simon Callow and Anna Friel.

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ONBOARD THE VALIANT LADY -- If the masterminds behind Virgin Voyages thought their brand would mostly attract a millennial demographic, they were wrong. In fact, Virgin said the average guest is 48 to 49 years old, firmly in the Gen X camp.

All you have to do is make an offer to add to your original booking price, sit back and keep a very casual eye on your inbox. If your offered price is accepted, you'll be billed for your Level Upgrade - complete with sweet new digs at sea. If it isn't accepted, your original booking stays the same. No stakes.