What the Brightlings TV commercial - Play It Back is about.

Brightlings is a popular toy brand that offers different interactive dolls for kids. The brand has launched a TV spot titled "Play It Back," which features one of their dolls. The advertisement begins by showing a mother and her daughter playing with a Brightlings toy. The little girl is singing a song, and the doll repeats her words back to her in a cute and playful manner.

As the ad continues, the mother encourages her daughter to play with the toy in a new way. The little girl then records herself singing a song and plays it back on the Brightlings doll. The doll then sings the same melody back in perfect pitch, prompting the girl to dance along with the music.

The TV spot then transitions to show various kids singing, laughing, and playing with the Brightlings doll. The dolls appear to bring a lot of joy to the lives of the children, and they can be seen hugging and cuddling with their toys.

Overall, the "Play it Back" TV spot is a heartwarming and engaging advertisement that highlights the interactive and playful nature of Brightlings dolls. The spot emphasizes the joy and happiness that the dolls can bring to the lives of children, encouraging parents to consider investing in one for their kids.

Brightlings TV commercial - Play It Back produced for Brightlings was first shown on television on August 20, 2016.