What the adidas TV commercial - Original Is Never Finished Feat. James Harden, Snoop Dogg is about.

Title: Original Is Never Finished: A Dynamic Collaboration Between Adidas, James Harden, and Snoop Dogg

Introduction:Adidas has always been known for its innovative and boundary-pushing approach to sports and fashion. In one of their most memorable TV spots, titled "Original Is Never Finished," Adidas brought together basketball superstar James Harden and iconic rapper Snoop Dogg to showcase the brand's commitment to creativity, reinvention, and staying true to one's original self. This collaboration epitomizes Adidas' philosophy of pushing the limits and defying expectations.

The Plot:The TV spot begins with a mesmerizing visual featuring a room filled with mirrors, reflecting a variety of dynamic scenes. As the camera zooms in, we see James Harden, known for his signature beard and his extraordinary skills on the basketball court, standing at the center of this surreal setting. The room represents the kaleidoscope of identities and influences that shape who we are as individuals.

As the beat drops, Snoop Dogg's distinctive voice takes center stage, providing a powerful narration. He speaks about the concept of originality, urging individuals to embrace their uniqueness and never be afraid to redefine themselves. The intense visuals accompanying the narration capture the essence of the message, showcasing individuals from diverse backgrounds expressing themselves through dance, sport, art, and music, transcending societal expectations and norms.

Throughout the TV spot, James Harden is seen effortlessly blending his passion for basketball and personal style. Whether it's his sleek Adidas sneakers or his iconic beard, Harden showcases his originality by fusing different elements that define him as an athlete and fashion icon, proving that being true to oneself leads to greatness.

As the spot reaches its climax, we witness a captivating transition: the reflections in the mirrors suddenly shatter, revealing an entirely new world beyond. This symbolizes the release from limitations imposed by society and the freedom to redefine one's identity at any moment.

The spot concludes with the tagline "Original Is Never Finished" flashing across the screen, leaving viewers with a powerful message that encourages them to embrace their originality and continuously evolve in their journey of self-expression.

The Inspiration:The collaboration between Adidas, James Harden, and Snoop Dogg in this TV spot is a testament to the brand's commitment to celebrating authenticity and originality. By harnessing the creative energy of Harden and the iconic status of Snoop Dogg, Adidas communicates its belief that the pursuit of greatness involves constant reinvention and embracing one's true self.

Conclusion:Adidas' TV spot, "Original Is Never Finished," featuring James Harden and Snoop Dogg, speaks to individuals who strive for originality and refuse to be confined by societal norms. It serves as a powerful reminder that embracing one's unique qualities and reinventing oneself throughout the journey is the key to achieving greatness. Through this collaboration, Adidas continues to challenge conventions, inspiring individuals to never settle for anything less than their true, original selves.

adidas TV commercial - Original Is Never Finished Feat. James Harden, Snoop Dogg produced for adidas was first shown on television on August 26, 2017.