Guaranteed Rate is a prominent mortgage company that has made its mark in the industry with its innovative approach and commitment to customer satisfaction. The company was founded in 2000 by Victor C...
The Guaranteed Rate TV spot titled "Dumb Mortgages" features the popular television personality Ty Pennington. In the commercial, Ty is seen on a construction site with a group of workers, who are all looking tired and frustrated. The reason for their annoyance becomes clear when Ty starts talking about all the confusing jargon associated with traditional mortgages.
He then goes on to say that with Guaranteed Rate, you don't have to be smart to understand the mortgage process. The ad highlights the company's simplified mortgage process, which includes a simple online application and quick approval process.
The commercial is lighthearted and humorous, but also effective in conveying the company's message. The use of Ty Pennington adds a familiar and friendly persona to the spot, making it memorable and entertaining.
Overall, the Guaranteed Rate TV spot promotes the company's user-friendly approach to the often complex world of mortgages, making it easier for customers to understand and attain their homeownership dreams.
Guaranteed Rate TV commercial - Dumb Mortgages produced for Guaranteed Rate was first shown on television on June 27, 2016.
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