Using the tagline "Where the World Comes Together" to highlight big space-design changes, the 82-year-old brand is adapting to satisfy the next generation of travelers. Rob Carey | May 21, 2019.

About Sheraton

Four Points by Sheraton is a brand of hotels targeted towards business travelers and small conventions. It is owned by Starwood Hotels & Resorts, which is a subsidiary of Marriott International.

The High Court (HC) has asked Dhaka North City to take possession of the 30% share of the 28-storey five-star Sheraton Hotel built on the 60-katha plot of land in Banani owned by Dhaka North.

The market structure of lodging industry is 'Monopolistic competition'- market structures in which there are many firms selling differentiated products, there are few barriers to entry.

A hotel's target market is the specific subset of all hotel customers that a particular property tries to get business from. This could be business travelers for a hotel near an airport or conference center, and families on vacation for resorts in Orlando.

Four Points was called that because it was the intersection of four roads: “Volente (Bullick Hollow Road), 2222, and 620 E and 620 W.”

Hotel loyalty programs. These programs provide you with certain benefits for staying with the hotel, including earning hotel points, which act as a type of currency that you can spend within the hotel chain.

The origins of the brand date back to 1933, when Harvard classmates Ernest Henderson and Robert Moore purchased the Continental Hotel in Cambridge, Massachusetts. In 1937 they purchased the Standard Investing Company and made it the company through which they ran their hotels.

Abuja Continental Hotel Sheraton Abuja Hotel will henceforth be known as Abuja Continental Hotel, its owners, Capital Hotels Plc, announced the name change in a regulatory filing seen by PREMIUM TIMES on Thursday.

What is hotel marketing? Hotel marketing refers to the tools and strategies set in place to promote a hotel. The purpose is to bring in as many new guests as possible, and to retain past customers. In simple words, potential guests are eager to travel and possibly visit your hotel.

Major hotel market segments There are three primary hotel market segments: transient, corporate, and group travel. Each of the three major segments can be broken down into smaller, more specific market segments that further detail customer travel patterns.