What the BMW Sports Activity Sales Event TV commercial - Back-Backseat Drivers is about.

The BMW Sports Activity Sales Event TV spot titled 'Back-Backseat Drivers' is an advertisement that showcases the luxurious and dynamic features of BMW's sports activity vehicle. The commercial opens with a woman driving her BMW sports activity vehicle with her two children in the backseat. The kids are engaged in a video game on their tablets, but they seem to be getting bored.

Suddenly, the children's video game characters jump out of the tablets and start driving their own miniature BMWs. They embark on a thrilling and adventurous journey, racing across different terrains, including water, mud, and dirt. As the kids enjoy their imaginary journey, the mother drives her BMW efficiently and confidently.

The commercial emphasizes the exceptional driving experience, versatility, and advanced technology that BMW's sports activity vehicle offers. With the tagline "Make room for adventure," BMW encourages potential buyers to experience the ultimate driving pleasure and to explore the limits of their driving capabilities with a BMW sports activity vehicle.

The advertisement also highlights BMW's commitment to creating safe and entertaining experiences for passengers. The children in the commercial are having a blast in the back seat, thanks to the innovative in-car entertainment features. BMW's Sports Activity Vehicle comes equipped with state-of-the-art safety features, such as lane departure warning and automatic emergency brakes, that keep the car and its passengers safe.

In conclusion, the BMW Sports Activity Sales Event TV spot 'Back-Backseat Drivers' is a creative and engaging advertisement that appeals to families who value adventure, safety, and luxury. It showcases BMW's innovative technology, exceptional driving experience, and advanced safety features in a fun and imaginative way.

BMW Sports Activity Sales Event TV commercial - Back-Backseat Drivers produced for BMW was first shown on television on February 4, 2015.