What the Sears TV commercial - Craftsman Tools is about.

Title: Sears TV Spot: 'Craftsman Tools'

Introduction:The Sears TV spot entitled 'Craftsman Tools' aims to showcase the renowned durability and reliability of Craftsman tools, a brand synonymous with excellence in craftsmanship. Through a captivating narrative and visually stunning scenes, this advertisement highlights the exceptional quality of the products and the trust customers have placed in the brand for generations.

Scene 1: The GarageThe spot opens with a dimly lit garage, a place where countless projects have come to life and dreams have been realized. A middle-aged man, holding a vintage Craftsman wrench, shares a touching story about how he inherited it from his father. The wrench symbolizes not only a tool but also a cherished connection between generations.

Scene 2: The WorkshopThe next scene reveals a bustling workshop filled with passionate craftsmen and craftswomen, each immersed in their respective projects. The camera pans across individuals using various Craftsman tools, from a sturdy hammer to a versatile power drill. Their focused expressions and precise movements reflect the trust they have in the brand, knowing that their tools will never fail them.

Scene 3: Extreme ConditionsTo emphasize the durability of Craftsman tools, the focus shifts to extreme environments. A group of construction workers in the scorching desert uses Craftsman's heavy-duty tools to build a sturdy structure. Meanwhile, another scene showcases mountain climbers relying on Craftsman tools to overcome challenging rock formations, symbolizing the brand's ability to withstand even the harshest conditions.

Scene 4: Everyday HeroesA montage follows, featuring individuals from different professions, including firefighters, mechanics, and electrical technicians, utilizing Craftsman tools during their everyday tasks. The spot highlights their unwavering dedication to their craft and the reliance they place on Craftsman tools to get the job done right.

Scene 5: Innovation and PrecisionIn this final scene, the advertisement showcases state-of-the-art tool innovation, featuring modern Craftsman tools equipped with advanced technology. Adjustable wrenches with smart sensors, cordless power tools with extended battery life, and precision-crafted saws designed for effortless cuts are among the highlights. The spot concludes with the tagline, "Craftsman Tools: Built for the Craftsman in You."

Conclusion:The Sears TV spot, 'Craftsman Tools,' effectively captures the essence of the Craftsman brand. It celebrates the brand's legacy and the unwavering trust customers have in its tools. From the sentimental value passed down through generations to the innovation that propels the future, Craftsman tools have become a quintessential companion for craftsmen and craftswomen, empowering them to bring their visions to life. This advertisement showcases the enduring quality, reliability, and versatility that Craftsman tools embody.

Sears TV commercial - Craftsman Tools produced for Sears was first shown on television on November 8, 2012.