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Advertisers of the McDonald's Happy Meal Books TV Spot

McDonalds Happy Meal Books TV commercial
McDonald's

McDonald's is a leading fast-food chain of restaurants that was founded in 1940 by Richard and Maurice McDonald. With over 38,000 locations across the world, McDonald's is a recognized brand that serv...

What the McDonalds Happy Meal Books TV commercial is about.

McDonalds Happy Meal Books TV commercial

In recent years, McDonald's has been promoting a commendable campaign that encourages children to read more. It all began with the introduction of the Happy Meal Books program, which swapped out traditional toys from their iconic Happy Meals with children's books. This campaign was a hit among parents, who saw it as a thoughtful way of promoting reading habits in their kids.

To take this campaign to the next level, McDonald's released a heartwarming TV spot featuring children reading their Happy Meal Books. The ad primarily featured children who shared their love for books with smiles on their faces and were eager to read them cover to cover.

The TV spot successfully created a positive impression on parents as it encourages their children to put down their screens and pick up a book. The ad manages to capture the essence of the campaign, which is to promote reading habits among kids.

Overall, McDonald's Happy Meal Books TV spot is a great example of an advertising campaign that seeks to make a positive difference in the community by promoting reading habits among children.

McDonalds Happy Meal Books TV commercial produced for McDonald's was first shown on television on October 31, 2013.

Frequently Asked Questions about mcdonald's happy meal books tv spot

As part of the initiative, children will now get books in the iconic Happy Meal® by McDonald's. These books are aimed at feeding the curiosity of children and encouraging reading as a habit by making reading fun.

With more than 38,000 McDonald's restaurants all over the world, it may not be surprising to learn that the fast food giant sells about a billion (with a "b") Happy Meals a year to toy-fixated children (about 2.7 million per day).

The 'Always Working' campaign illustrates the changes made to the children's Happy Meal as part of the brand's 10-year nutrition strategy, which aims to reformulate its recipes, broaden choice and provide access to nutritional information. Since 2003, various changes have been made to the Happy Meal.

A Happy Meal is a kids' meal usually sold at the American fast food restaurant chain McDonald's since June 1979.

Bernstein watched his young son eat cereal every day and noticed that each morning he would hold up the cereal box and pore over it on all sides, day after day. It was something of a revelation, and he realized that “kids want something to do when they eat.”

NOW IN EVERY HAPPY MEAL, CHOOSE A BOOK OR TOY! You are leaving McDonald's to visit a site not hosted by McDonald's. Please review the third-party's privacy policy, accessibility policy, and terms.

It's a dietary staple. And a major part of what draws kids to McDonald's - and with them their families - over and over again are the toys. Of course it is. How many people, including kids, even if they like the white-bread bun dwarfing a barely there meat patty, would call the Happy Meal a great meal?

Scalability and longevity: The offer has global appeal and is scalable across geographies. Furthermore, many promotions only run for a few weeks, driving feast and famine in the supply chain. The Happy Meal has been running for decades, with resulting benefits in efficiency and consumer recognition.

Our mission is to make delicious feel-good moments easy for everyone. This is how we uniquely feed and foster communities.

Understanding their customers in context McDonald's demonstrates that time and time again, they understand how and why their customers choose their brand. It's this intricate understanding of their audience tastes, motivations and behaviours that truly sets them a part.

In 1977, the McDonald's restaurant owner clients who regularly met with Bernstein were looking for ways to create a better dining experience for families with kids. Bernstein reasoned that if kids could get a packaged meal all their own instead of just picking at their parent's food, everybody would be happier.

A Happy Meal is a kids' meal usually sold at the American fast food restaurant chain McDonald's since June 1979. A small toy or book is included with the food, both of which are usually contained in a red cardboard box with a yellow smiley face and the McDonald's logo.

Videos

Watch McDonald's Happy Meal Books TV Commercial

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Actors

Actors who starred in McDonald's Happy Meal Books TV Spot

Cassidy Naber photo
Gabriel Maddox Maier photo
Ian Chen photo
Riva Di Paola photo
Sade Kimora Young photo
Agenices

Agenices of the McDonald's Happy Meal Books TV Spot

McDonalds Happy Meal Books TV commercial
DDB

DDB Worldwide is a global marketing communications network that operates in over 100 countries worldwide. The company is known for its innovative approach to advertising and marketing, and for their e...

McDonalds Happy Meal Books TV commercial
DDB Chicago

DDB Chicago is one of the leading advertising agencies in the United States. Founded in 1949, DDB Chicago has a long history of creating some of the most iconic and memorable ad campaigns in the indus...

McDonalds Happy Meal Books TV commercial
OMD West

OMD West is a part of OMD Worldwide, a media communications agency and a subsidiary of Omnicom Group. OMD West provides media planning and buying services to clients based on the West Coast of the Uni...

McDonalds Happy Meal Books TV commercial
We Are Unlimited

We Are Unlimited is an innovative marketing agency based in Chicago, Illinois that was founded in 2016. The company was formed as a joint venture between Omnicom Group and McDonald's USA to exclusivel...

Products

Products Advertised

McDonald's Happy Meal
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