What the Legalzoom.com TV commercial - Mechanic is about.

Title: Legalzoom.com TV Spot - "Mechanic"

Introduction:Legalzoom.com, a prominent online legal service provider, has gained recognition for its innovative and creative television advertisements. One such memorable TV spot is titled "Mechanic." This commercial showcases both the convenience and expertise that Legalzoom.com offers its customers when it comes to legal matters. Let's dive into the details and explore the story behind this engaging advertisement.

Synopsis:The TV spot begins with a shot of a bustling mechanic shop, portraying a typical day in this busy workplace. The sound of clanging tools and revving engines fills the air. A middle-aged mechanic, Dave, is hunched over an engine, clearly stressed and overwhelmed by the pile of legal documents in front of him. Frustration is etched across his face, indicating the complexity of the legal matters he faces.

As if by magic, the camera zooms in on Dave as he catches sight of a coworker casually scrolling through the Legalzoom.com website on his smartphone. Intrigued and with a glimmer of hope, Dave starts asking his coworker about the platform. The coworker explains how Legalzoom.com has made their lives easier by simplifying legal processes and offering reliable assistance and expertise.

The TV spot then transitions with a seamless blend of real-life scenes and animated graphics to depict the process of using Legalzoom.com. It shows Dave at his workbench, using his phone to navigate the user-friendly Legalzoom.com website. The graphic representation illustrates an intuitive interface as Dave effortlessly fills out legal forms, consults with legal professionals via chat, and receives instant feedback, all from the convenience of his workplace.

The spot highlights the various legal services offered by Legalzoom.com, such as business formation, trademark registration, and estate planning, emphasizing how easy and affordable they are to access. This cleverly addresses the pain points of self-represented individuals like Dave, who struggle with complex legal matters without the required expertise.

As the TV spot nears its conclusion, Dave reacts with an expression of relief. He takes a step back from the engine, feeling empowered and confident that Legalzoom.com has his back. The commercial ends with the tagline "Legalzoom.com: Legal Help is Just a Click Away," accompanied by the Legalzoom.com logo and website address, leaving a lasting impression on viewers.

Conclusion:The Legalzoom.com TV spot, "Mechanic," effectively communicates the company's commitment to simplifying legal processes and empowering individuals with accessible legal services. By showcasing a relatable character overcoming legal challenges with ease, the commercial appeals to viewers who may have previously felt overwhelmed by legal matters. The blend of real-life and animated scenes, along with the clever use of visuals, highlights the convenience, affordability, and expertise that Legalzoom.com provides. This TV spot captures the essence of Legalzoom.com and leaves audiences inspired to explore the possibilities of obtaining legal help with just a few clicks of a mouse.

Legalzoom.com TV commercial - Mechanic produced for LegalZoom.com was first shown on television on December 26, 2017.