Ragu is a company known for its Italian pasta sauces and other food products. The company has a long history, with over 80 years of experience in creating delicious and authentic Italian flavors. Ragu...
The Ragu Homestyle TV spot, 'Roots,' is a heartwarming advertisement that highlights the importance of family and tradition. The ad begins by showing a young girl and her mom preparing a homemade pasta dish in their kitchen. As they cook, the girl asks her mom about the family recipe, and her mother recounts how her own mother, the girl's grandmother, taught her how to make the sauce.
The story then flashes back to the girl's great-grandmother, who looks reminiscently at a photograph of her own mother. The ad goes on to show a series of flashbacks, each depicting moments of the family's past, such as a wedding, a baptism, and a family Thanksgiving. Throughout each scene, the great-grandmother is always present, often cooking a homemade pasta sauce for the family.
As the ad continues, we're brought back to the present, where the girl, her mom, and her grandmother are sitting around the table, enjoying their meal and sharing stories about the past. The girl remarks that the sauce is the best she's ever had, and her mother responds, "It's not just sauce. It's a love story."
The advertisement is a touching tribute to the power of family and tradition, and how they are often intertwined with the food we eat. The Ragu Homestyle TV spot, 'Roots,' emphasizes the value of passing down recipes and memories from generation to generation. It's a beautiful reminder that food is more than just sustenance; it's a connection to our past and a celebration of the people we love.
Ragu Homestyle TV commercial - Roots produced for Ragu was first shown on television on May 8, 2016.
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