What the WeatherTech TV commercial - At the Beach is about.

The WeatherTech TV Spot, 'At the Beach,' is a thirty-second commercial that showcases the durability and reliability of WeatherTech floor mats. The spot starts with a family packing their car for a beach trip, and the father places a WeatherTech floor mat in the trunk before closing it shut. As they head to the beach, the scene shifts to a beach day that quickly becomes muddy due to a rainy forecast.

As the family gets ready to leave, they step onto a WeatherTech floor mat that is entirely clean, despite the muddy situation. The commercial shows the mat effectively trapping all the sand and mud tracked into the car, leaving the car's carpet floors untouched.

The ad's messaging emphasizes how the WeatherTech mat serves as the best solution for car owners that don't want to worry about dirty floors, mud, snow, or sand from various activities. The WeatherTech mat is demonstrated as a durable and resilient floor accessory that could take on any environmental conditions.

Overall, the WeatherTech TV Spot 'At the Beach' is a compelling ad that communicates the practical benefits of using WeatherTech floor mats for car owners that want to preserve the neatness and cleanliness of their cars.

WeatherTech TV commercial - At the Beach produced for WeatherTech was first shown on television on June 30, 2016.