Alicia Silverstone Alicia Silverstone is Cher Horowitz once again. The actor reprised her iconic role in a “Clueless”-themed ad for Rakuten that ran during the Super Bowl. The commercial opens with Silverstone walking to the front of a crowded high school classroom.

In teasers released so far for the ads that will surround the 2023 game, celebs like Alicia Silverstone and John Travolta are taking fans back to the parts that made them famous. Silverstone slips into Clueless icon Cher Horowitz's yellow plaid suit to promote Rakuten alongside former costar Elisa Donovan, 52.

Alicia Silverstone reprised her Clueless role for a Super Bowl LVII commercial. The actor slipped into her yellow plaid outfit for a TV spot promoting the Rakuten service.

By Adrianne Pasquarelli. Published on February 06, 2023. Anyone clueless about what the heck Rakuten is might not be after seeing the company's Super Bowl spot, which features actress Alicia Silverstone reprising her role as Cher from the 1995 hit movie “Clueless.”

Parents Need to Know It's an oh-so-'90s retelling of Jane Austen's Emma, but amidst the "as if!" and "What! Ever!" catchphrases and baggy clothing, there are some mixed messages about teen sex, underage drinking and drug use, and materialism.

Alicia Silverstone For a new Super Bowl ad for cash-back shopping platform Rakuten, Alicia Silverstone slipped into a yellow tartan skirt to reprise her star-making turn in Amy Heckerling's iconic 1995 comedy Clueless. But when it comes to the big game, it turns out Silverstone is just as adorably oblivious as Cher Horowitz.

Alicia Silverstone and Elisa Donovan reprise their Clueless roles as Cher Horowitz and Amber Mariens, respectively, in a new ad for Rakuten, which the company released in full on Monday ahead of its run during the upcoming Super Bowl.

Alicia Silverstone had a development deal with Columbia-TriStar at this time, and did not reprise her role from the film.

Japanese It is owned by the Japanese company Rakuten. Rakuten TV's catalogue includes content from studios around the world, including Warner Bros., Disney, and Sony Pictures, local distributors, and independent labels, being the smallest and least known service among its competitors.

Films rated PG13 is an advisory rating for parents to note there are scenes or themes unsuitable for younger children. However, there's no age restriction; so the parent can choose to allow or bring the child for the movie.

During this film we see young Vada begin to grow up. Unfortunately, an unexpected death will either drive her back into her previous loneliness, or give her the strength to tell the ones she loves that she cares about them. We award our Dove “Family-Approved” Seal to this film for ages twelve and above.

Alicia Silverstone, 46, is reprising her role from 1995's “Clueless” in a 2023 Super Bowl commercial for Rakuten, and along with bringing back her famous character, the actress also sports the iconic yellow tartan suit from the film.