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Star Wars: The Rise of Skywalker brought audiences on an epic journey to a galaxy far, far away, filled with thrilling battles, beloved characters, and unforgettable moments. As part of the movie's marketing campaign, a TV spot titled "Scream Saber" was released, inviting fans to participate in the Star Wars universe like never before.
The TV spot starts with a group of aspiring Jedi and Sith warriors grappling with their Scream Sabers, which are unique lightsaber toys that allow users to record their own battle cries. These Scream Sabers not only mimic the famous hum and crackle of lightsabers but also amplify the personal battle cries of their wielders.
The ad showcases fans of all ages, from young padawans to seasoned Star Wars enthusiasts. Each participant unleashes their creativity by recording a distinct battle cry, reflecting their own unique personas and aspirations. One by one, these battle cries reverberate through the air, intertwining to create a harmonious cacophony of energy and excitement.
The Scream Saber TV spot then takes viewers on a whirlwind tour of the galaxy, highlighting scenes from The Rise of Skywalker that are filled with action, adventure, and heart-pounding moments. As the iconic Star Wars theme swells, the ad showcases fan-favorite characters like Rey, Kylo Ren, Finn, and Poe Dameron. Lightsabers ignite, starships soar through the skies, and the battle between the light and dark sides of the Force intensifies.
Throughout the ad, the voiceover invites viewers to join the battle, to unleash their own battle cries into the Scream Sabers, and to become part of the Star Wars legacy. The call to action is clear: fans are encouraged to embark on their own imaginative adventures, channeling the spirit of the Force and the iconic characters they have come to love.
As the TV spot comes to a close, the screen fades to black, leaving viewers with a lingering sense of excitement and anticipation. The "Scream Saber" campaign becomes more than just an advertisement; it becomes an invitation to step into the Star Wars universe, to wield the Force, and to let their battle cries be heard among the stars.
With the release of Star Wars: The Rise of Skywalker, fans of all ages were given the opportunity to immerse themselves fully in the galactic saga. The Scream Saber TV spot captured the imagination and passion that Star Wars fans possess, inviting them to become active participants in the ongoing story of the Jedi and the Sith.
Star Wars: The Rise of Skywalker Scream Saber TV commercial - Record Your Own Battle Cry produced for Star Wars (Hasbro) was first shown on television on November 10, 2019.
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