In 2021, White Claw sales topped about $2 billion. The company still holds the title of “best hard seltzer.” The drinks combine the simplicity of seltzer water with a gluten-free alcohol base and a hint of fruit flavor. The alcohol comes from fermented sugar derived from malted, gluten-free grains.

White Claw Hard Seltzer is an alcoholic seltzer water beverage manufactured by Mark Anthony Group. The beverage was introduced in 2016 and is sold in 12 various flavors. The beverage is made from a blend of seltzer water, a gluten-free malted alcohol base, and fruit flavor.

The new campaign, made in collaboration with VCCP and titled 'Surf like no other,' features pro surfers Ivy Miller, Hunter Jones and Blair Conklin. The accompanying TV spot shows the three athletes surfing on a single board down a massive sand dune, shouting with joy.

WE ARE WHITE CLAW. ® We're inspired by the power, purity, and potential of ocean waves. It's no accident our logo is three dynamic crests converging, a legendary “white claw” wave. It's a powerful reminder and pretty gnarly challenge to ourselves to live up to nature's high standards in everything we do.

White Claw is a brand of Mark Anthony Brewing. As the fourth largest brewing company in the United States, Mark Anthony is the perfect home for the increasingly popular White Claw hard seltzers. The drink was created in 2016 by Vancouver wine salesman and alcoholic beverage legend Anthony von Mandl.

PERCEIVED AS HEALTHIER Hard seltzer typically contains around 5% alcohol content by volume and is lower in calories than most comparable alcoholic drinks. It's also gluten free and low in sugar, giving off a healthier impression to consumers.

The brand explains that the name “takes its inspiration from the legend of the White Claw wave – when three perfect crests come together to create a moment of pure refreshment.”

Carson Roof was born with cerebral palsy and was able to hit the waves with organization founder, Luke Sharp. Adaptive Surf Project's goal is to make surfing an activity that anyone can participate in. Caron's mom, Holly Roof, says he is the youngest of three and really showed his confidence out in the waves.

Mark Anthony Brewing proudly brews a portfolio of innovative and iconic brands, including White Claw Hard Seltzer, Mike's Hard Lemonade, Mike's Harder, Cayman Jack & MXD Cocktails.

White Claws are still an alcoholic beverage. Alcohol, regardless of how it gets consumed, can be highly addictive if abused and used in excess. The reason alcohol is so addictive is because of its effects on the brain.

Millennials also love low-calorie options, and are focused on healthy consumption. Seltzer packaging is highly visual and perfect for the Instagram aesthetic. Instagram is all videos and visual content: color goes a long way. Most hard seltzers come in exciting and colorful cans, and are often splashed with cool art.

The taste. Robert, 42, of Waukon, said he likes that hard seltzer isn't as heavy as beer and that he likes the variety of flavors that it comes in. “I guess think it's kind of a nice alternative if you want something alcoholic,” he said. “But you don't want them to weigh you down like beer.”